Head of Marketing Frames & Eyewear - Central Eastern Europe & Greece

Job description

If you’ve worn a pair of glasses, we’ve already met. We are a global leader in the design, manufacture, and distribution of ophthalmic lenses, frames, and sunglasses. We offer our industry stakeholders in over 150 countries access to a global platform of high-quality vision care products (such as the Essilor brand, with Varilux, Crizal, Eyezen, Stellest and Transitions), iconic brands that consumers love (such as Ray-Ban, Oakley, Persol, Oliver Peoples, Vogue Eyewear and Costa), as well as a network that offers consumers high-quality vision care and best-in-class shopping experiences (such as Sunglass Hut, LensCrafters, Salmoiraghi & Viganò and the GrandVision network), and leading e-commerce platforms. Join our global community of over 200,000 dedicated employees around the world in driving the transformation of the eyewear and eyecare industry. JOB SCOPE AND MAIN RESPONSIBILITIES The Head of Frames & Eyewear Marketing will lead the development and execution of the frames marketing strategy for the CEE& Greece Europe region (including Pol&Bal, SEE, Greece, Cz&Sk) in alignment with global brand and business guidelines. Acting as a critical bridge between central marketing teams and local commercial/trade teams, this role ensures that brand equity, product positioning, and market needs are effectively translated into business-driving actions. This person will define strategic priorities across the brand portfolio, ensure effective local implementation of global plans, and drive execution excellence across touchpoints – from product/customer segmentation to training, trade marketing, activations, media, digital, PR and events. This role is vital to shaping the direction of the frames category in a strategic region and requires a commercially aware, collaborative leader with a strong grasp of marketing, brand management, and regional market dynamics. AREAS OF RESPONSIBILITY AND RELATED ACTIVITIES Marketing: - Own the brand strategy for Frames brands in the region, ensuring alignment with global guidelines and tailoring execution to local market needs. A specific focus on Elite & Prestige. - Act as the main liaison between global marketing and regional teams (Sales, Trade Marketing, Digital, Media,Training). - Coordinate and communicate global brand plans to ensure integrated execution across all platforms and functions. - Support trade marketing in developing and executing permanent and seasonal brand tools. - Align and monitor campaign execution, ensuring consistency and quality across physical and digital touchpoints. Guide the all N1/N2 collections process. - Ensure brand storytelling and DNA is embedded in all marketing and training materials, fostering emotional connection with customers and clients. - Mentor the clusters/countries by following up and driving the strategy in the local markets. Product: - Drive product segmentation strategies across regional channels and key accounts. - Build and present regional assortment and distribution recommendations based on product performance and market needs. - Ensure full salesforce understanding of product segmentations and new collection positioning. - Collect and consolidate market and customer feedback to inform global product and brand teams. -Define the strategy for all product presentations to our main customers. Present new collections to internal stakeholders and support client-facing presentations. Business: - Analyze brand and product performance across key KPIs (sell-in, sell-out, brand health). - Collaborate with commercial teams to support revenue and distribution growth through marketing levers. - Provide strategic input into business reviews and planning cycles. - Drive business insights into actionable plans that support brand growth in each sub-region. Management: Manage 2/3 Brand Business Managers NETWORK OF INTERACTION Internal: - Global & Regional Brand Marketing: Align global strategy with local execution. - Sales / Commercial Teams: Support product and campaign execution. - Trade Marketing: Co-create and execute marketing tools. - Digital: Align online visibility and communications. - Training: Roll out training materials tailored to local market needs. - Finance / Operations: Manage budgets, reporting, and execution logistics. External: - Key Clients / Accounts: Present brand strategy and collections. - Agencies: Manage creative and executional projects. CANDIDATE PROFILE - Degree in Business, Marketing, or a related field. - 10+ years of experience in brand management, marketing, or sales (preferably in fashion, beauty, eyewear, or FMCG.) - Proven leadership skills and ability to manage direct and cross-functional teams. - Strong strategic mindset with the ability to translate insights into action. - High affinity for lifestyle and fashion brands. - Capable of navigating matrix organizations and driving collaboration across functions. - Creative and data-driven, with the ability to innovate within structured brand frameworks. - Strong presentation and stakeholder engagement capabilities. Multicultural affinity. - Fluent in English