Head of Marketing & Growth

Job description

**This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Head of Marketing & Growth based in United States.** We are looking for a strategic marketing leader to take ownership of the entire marketing function and accelerate the growth of a rapidly expanding brand in the German-speaking coaching and personal transformation market. You will shape the long-term marketing strategy, lead high-performing teams, and turn individual initiatives into a cohesive, results-driven growth system. Your scope will span performance marketing, CRM, email marketing, social media, content, product launches, and live events. Working closely with executive leadership, you will make data-informed decisions, optimize budgets, and build scalable processes that support sustainable business growth. This role combines strategic responsibility with hands-on leadership in a dynamic, people-focused environment. Although remote work is possible, frequent travel to events, productions, and team meetings in Germany and occasionally elsewhere in Europe is an essential part of the position. ### Accountabilities: As Head of Marketing & Growth, you will lead the marketing function from strategy through execution, ensuring that teams, campaigns, and budgets contribute to the organization's broader business objectives. Your responsibilities will include: - **Marketing strategy:** Develop and implement a comprehensive marketing and growth strategy in collaboration with executive leadership, aligned with long-term business goals. - **Team leadership:** Lead, develop, and motivate the internal marketing team while managing external agencies, contractors, and service providers. - **Campaign and launch management:** Plan and oversee product launches, marketing campaigns, sales funnels, and promotional initiatives. - **Performance marketing:** Drive performance marketing activities and optimize acquisition strategies to improve campaign effectiveness and business results. - **CRM and lifecycle marketing:** Oversee CRM, email marketing, social media, and content initiatives to strengthen audience engagement and customer relationships. - **Live events and productions:** Coordinate marketing activities connected to live events, content productions, and other brand experiences. - **Performance analysis:** Monitor relevant KPIs, evaluate campaign results, identify opportunities, and translate data into actionable improvements. - **Budget ownership:** Manage marketing budgets, allocate resources effectively, and take responsibility for marketing performance. - **Process development:** Build efficient marketing processes, establish clear structures, and improve collaboration across the marketing function. - **Cross-functional collaboration:** Work closely with executive leadership, sales, event management, and fulfillment teams to ensure coordinated execution and a consistent customer experience. - **Brand development:** Contribute to the long-term positioning and growth of the brand across coaching, personal development, health, and transformation offerings. **Requirements:** The ideal candidate is an experienced marketing leader who combines strategic vision, strong people management, analytical thinking, and an entrepreneurial approach. You should be comfortable taking ownership of business outcomes while leading teams through a fast-moving growth environment. Key qualifications include: - Several years of experience in a senior marketing leadership position. - Proven experience building, managing, and developing high-performing marketing teams. - Strong strategic and commercial thinking, with the ability to translate business objectives into effective marketing and growth plans. - Excellent analytical skills and confidence working with marketing KPIs, performance metrics, and budgets. - Experience managing product launches, marketing funnels, and digital marketing processes. - Broad understanding of performance marketing, CRM, email marketing, social media, and content strategy. - Strong leadership, communication, and stakeholder management skills. - A structured, proactive, and solution-oriented working style, with a high degree of autonomy and accountability. - The ability to manage multiple initiatives, coordinate internal and external stakeholders, and prioritize effectively. - Willingness to travel frequently and enthusiasm for attending live events, content productions, and in-person team meetings. - Flexibility to work remotely while maintaining close collaboration with colleagues across different locations. **Benefits:** - **Employment type:** Full-time, permanent employment. - **Work arrangement:** Flexible remote work combined with regular business travel. - **Leadership opportunity:** Take ownership of the entire marketing function and play a central role in business growth. - **Strategic influence:** Work directly with executive leadership on long-term marketing strategy and key business decisions. - **Creative autonomy:** Enjoy significant scope to shape marketing initiatives, processes, and team structures. - **Collaborative environment:** Join an ambitious team with short decision-making paths and close collaboration across functions. - **High-visibility projects:** Lead impactful campaigns, product launches, live events, and content productions. - **Travel opportunities:** Participate in events, productions, and team meetings in Germany and occasionally other European locations. - **Professional development:** Access opportunities for personal and professional growth while expanding your leadership experience. - **Brand-building impact:** Help shape the future of a growing brand in the coaching and personal transformation market. - **Start date:** As soon as possible. - **Application materials:** Candidates are asked to submit a CV, relevant references or work samples, and a short cover letter or video explaining why they are suited to the role.