Head of Marketing - Indonesia

Job description

**Job Title: Head of Marketing (aCommerce Indonesia)** **Role Overview** As Head of Marketing for aCommerce Indonesia, you will lead our integrated Marketing Hub—spanning **Marketing Services** (Performance Media, SEO, CRM, Creative), **Live Commerce**, and **Affiliate Management**. You will drive full-funnel E-commerce strategies for global brands, manage P&L, scale live-streaming operations, and lead a high-performing team to maximize client GMV and account profitability. **Key Responsibilities** **Hub Leadership & Strategy** - Own P&L and strategic direction for the Marketing Hub across Performance Media, Live Streaming (TikTok/Shopee/Lazada), and Affiliate Networks. - Architect full-funnel growth strategies that move beyond vanity metrics to directly drive brand client GMV and ROI. - Scale Live Commerce operations (studios, hosts, KOLs) and expand affiliate publisher networks to establish market-leading services. **Client Growth & Commercials** - Serve as the senior strategic lead for enterprise clients, managing C-level relationships and high-value renewals. - Partner with Commercial teams to pitch prospective clients, cross-sell hub services, and expand account profitability. - Establish KPIs, manage multi-billion IDR media budgets, and ensure precise financial reconciliation and pacing. **Operations & Team Management** - Streamline cross-functional workflows between media buyers, live stream producers, affiliate managers, and creative teams. - Lead, mentor, and build a high-performance team, fostering operational efficiency and service excellence. **Qualification** - 6+ years in performance marketing or digital agency leadership, with 3+ years managing multi-functional teams in Indonesia. - Deep mastery of the Indonesian E-commerce ecosystem (Shopee, TikTok Shop, Lazada, Tokopedia) and major digital media platforms. - Hands-on experience scaling Live Commerce and Affiliate operations. - Strong commercial acumen (P&L management, client pitching, up-selling). - Fluent in English and Bahasa Indonesia with exceptional executive presentation skills.