Head of Marketing Operations

Job description

Job Description As Head of Marketing Operations, you will help bring this purpose to life by building the foundations that support growth, stronger adviser relationships and better outcomes for clients while investing in your tomorrow. Aberdeen Adviser is investing in its marketing capability as part of a wider growth and transformation strategy. The team combines deep industry knowledge with modern B2B marketing practices to strengthen adviser engagement, support commercial growth and deliver measurable impact. Working collaboratively across Marketing, Data, Technology, CRM and Sales, the team plays a key role in helping enable our clients to be better investors. About the Role: This is a high-impact leadership opportunity for a hands-on marketing operations professional who enjoys turning strategy into scalable execution. You will lead the marketing operations roadmap across marketing technology, data, automation, reporting and campaign operations while managing a small team and influencing a broad network of stakeholders. Working within an established technology and CRM environment, you will build practical solutions that improve efficiency, targeting and commercial insight. This role offers the opportunity to shape how marketing operates across Aberdeen Adviser and develop capabilities that support long-term growth. Key Responsibilities: Own the marketing operations roadmap across martech, data, segmentation, lifecycle automation, campaign operations, reporting and attribution. Translate marketing strategy into practical system, data, process and reporting Build scalable audience segmentation, lifecycle journeys, lead scoring principles, nurture programmes and sales hand-off processes. Establish operating standards for campaign execution, governance, QA, templates, journey design and self-service enablement. Develop trusted reporting and attribution frameworks that demonstrate engagement, pipeline influence and commercial impact. Continuously improve processes, technology usage and operational effectiveness through innovation and optimisation. About the Candidate: Strong marketing operations experience within a B2B environment. Hands-on experience with Salesforce Marketing Cloud or a comparable enterprise marketing automation platform. Experience improving marketing operations within established or scaling organisations with shared ownership across teams. Ability to translate commercial goals into practical data, process, audience and reporting solutions. Strong stakeholder management skills with the ability to influence across Marketing, Sales, Data, Technology and Compliance. A collaborative and delivery-focused approach with strong problem-solving capability. Salesforce Data Cloud, SQL, Power BI or similar reporting and analytics experience. Financial services, wealth management, fintech, SaaS or another regulated B2B sector experience Experience connecting marketing engagement data with behavioural or commercial outcomes. Working with agencies, consultants or technology partners. Use of AI, automation or low-code tools to improve operational efficiency. We are proud to be a Disability Confident Committed employer. If you have a disability and would like to apply to one of our UK roles under the Disability Confident Scheme, please notify us by completing the relevant section in our candidate questionnaire. One of our team will reach out to support you through your application process. Our benefits There's more to working life than coming home with a good salary. We have an environment where you can learn, get involved and be supported. When you join us, your reward will be one of the best around. This includes 40 days’ annual leave, a 16% employer pension contribution, a discretionary performance-based bonus (where applicable), private healthcare and a range of flexible benefits – including gym discounts, season ticket loans and access to an employee discount portal. You can read more about our benefits here. Our business Enabling our clients to be better investors drives everything we do. Our business is structured around three distinct areas – our vectors of growth – focused on our clients’ changing needs. You can find out more about what we do here . An inclusive way of working Whatever way you like to work, if you have the talent and commitment to join our team, we’d like to hear from you. At Aberdeen we’ve adopted a ‘blended working’ approach. This approach combines the benefits of face-to-face collaboration, coaching and connecting in our offices with the flexibility of working from home. It enables colleagues to find a balance that works for their roles, their teams, our clients and our business. An inclusive culture , where diverse perspectives drive our actions, is at the core of who we are and what we do. If you need assistance with your application, or a reasonable adjustment to your interview arrangements – for example, because you are neurodivergent, or have a physical, sensory, cognitive, mental, visible or invisible disability – please let us know and we’ll be happy to help. We’re committed to providing an inclusive workplace where all forms of difference are valued and which is free from any form of unfair or unlawful treatment. We define diversity in its broadest sense – this includes but is not limited to our diversity of educational and professional backgrounds, experience, cognitive and neurodiversity, age, gender, gender identity, sexual orientation, disability, religion or belief and ethnicity and geographical provenance. We support a culture that values meritocracy, fairness and transparency and welcomes enquiries from everyone. If you need assistance or an adjustment due to a disability please let us know as part of your application and we will assist.