Head of Marketing Performance (SVP)

**WPP is the trusted growth partner for the world’s leading brands.** **We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.** **We work with the world's most valuable brands and have global reach across 100+ markets, with deep local expertise.** **Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.** **For more information, visit [.](https://eur02.safelinks.protection.outlook.com/?url=http%3A%2F%2Fwpp.com%2F&data=05%7C02%7CErica.Durr%40wpp.com%7C9bf4566a65bc46a48ac008de749116ea%7C150b5e663d884dee83f6ed149b727a00%7C0%7C0%7C639076363668176216%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=Q9juosud56XGLThSFZ1NpPZd6FXpJPxV74OeRZWoh%2B4%3D&reserved=0)** **THE OPPORTUNITY** We are seeking an experienced, visionary, and transformative SVP, Product to lead the critical capability area of Marketing Performance within the WPP Open platform. This is a truly unique opportunity to define the future of how WPP measures and attributes marketing effectiveness across our vast and diverse agency and client ecosystem. Leveraging WPP's pioneering agentic marketing platform, you will lead the development of best-in-class solutions that turn live signals into predictive intelligence, empower our agencies and clients to drive superior outcomes, and solidify WPP Open's competitive edge. Your mandate will extend beyond traditional paid media measurement, encompassing a holistic view of performance across the entire Paid, Earned, Shared, and Owned media spectrum. This role demands a leader who can not only set a compelling product vision, but also inspire and lead a multi-disciplinary team, ensuring robust commercial accountability and sustainable growth. You will directly contribute to achieving key WPP Open priorities, including driving profitability, maximizing strategic advantage, and delivering an integrated, intelligent experience for our users and clients. **JOB PURPOSE** The SVP, Product for Marketing Performance will be responsible for defining and executing the product vision, strategy, and roadmap for all capabilities related to marketing measurement, attribution and reporting within the WPP Open platform. This includes the development of visualizations and user experiences to democratize and utilize campaign and performance data, and the development of advanced analytics capabilities to enable Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), Incrementality testing, and Geo-experimentation. Including the use of agentic tooling for automated analytics outputs and conversational data analytics. You will build, inspire, and mentor high-performing, 'full-stack' product teams comprising product managers, engineers, data scientists, UX/UI designers, and enablement specialists. A core part of your mandate will be to foster a culture of agility, innovation, collaboration, and continuous improvement, making decisive progress over perfection in a fast-paced environment. **KEY RESPONSIBLITIES** **Strategic Product Vision & Leadership:** - Define and champion the end-to-end product vision, strategy, and roadmap for Marketing Performance within WPP Open, ensuring seamless alignment with WPP's overarching business goals, strategic product drivers, and client needs. - Conduct in-depth market research, competitive analysis, and client needs assessment, relentlessly pursuing truly differentiating products that provide a clear competitive advantage. - Translate complex business problems and evolving client challenges into clear, actionable product requirements and features, with a strong emphasis on holistic performance measurement. - Develop and execute a clear strategy for integrating, harmonizing, and evolving existing performance measurement and reporting products/features into a unified, AI-enabled WPP Open offering, moving from customization to configurability. **Product Leadership & Team Transformation:** - Lead, inspire, and mentor high-performing, multi-disciplinary 'full-stack' teams (Product Managers, Engineers, Data Scientists, UX/UI, Enablement specialists), fostering a culture of ownership, innovation, and continuous improvement. - Set clear Objectives and Key Results (OKRs) and performance metrics for the Marketing Performance product area and individual team members, ensuring product KPI metrics track adoption, impact, and performance. - Cultivate an environment where innovation thrives, talent flourishes, and every team member is empowered to deliver their best work. **Commercial Acumen & Growth:** - Own a significant operating and capital expenditure budget for the Marketing Performance product area, making critical decisions within the financial framework. - In partnership with commercial teams, define and manage the product commercials for your portfolio, including pricing strategy, revenue forecasting, and profitability analysis, ensuring robust commercial accountability and sustainable growth. - Demonstrate ruthless prioritization to maximize business value and achieve ambitious goals, continually identifying and addressing customer pain points and opportunities. - Ensure maximized product investment impact by simplifying the product portfolio and rationalizing product priorities effectively. **Cross-functional Collaboration & Stakeholder Management:** - Collaborate seamlessly with Product, Engineering, Data Science, UX/UI Design, Data & Intelligence, Architecture & Infrastructure, and Enablement teams to ensure unified platform vision and successful development and delivery. - Partner with WPP agency leadership, client teams and strategic external partners to understand evolving needs, gather feedback, and ensure optimal product market fit and adoption. - Communicate product strategy, roadmap, and progress effectively and influentially to senior leadership, diverse stakeholders, and internal teams, translating complex concepts into clear, compelling presentations. - Cultivate and manage high-impact relationships with key internal and external partners, driving collaborative initiatives and maximizing mutual value. **Product Development & Execution:** - Oversee the entire product lifecycle from discovery and ideation through development, launch, and post-launch iteration, emphasizing agile and iterative development. - Prioritize features and initiatives based on strategic impact, client value, technical feasibility, and business objectives, with a relentless focus on driving meaningful adoption and impact. - Ensure timely delivery of high-quality, scalable products and features that meet defined requirements, performance standards, and the architectural principles of WPP Open. - Define and monitor key performance indicators (KPIs) for product success, continually optimizing based on data and user feedback. **Domain Expertise & Innovation:** - Maintain deep expertise in marketing performance measurement, advanced attribution models (MTA, MMM, including various methodologies), media mix optimization, incrementality testing, and experimentation design (e.g., geo-experimentation). - Lead the application of AI and agentic tooling to enhance marketing performance reporting, diagnostics, automated analytics output (eg; Post Campaign Analyses), and recommendations, evolving towards conversational data analytics. - Identify and evaluate emerging technologies and trends (in data architecture, analytics, AI) to ensure WPP Open remains