Head of MICE Sales & Marketing

Job description

The Head of Sales & Marketing will lead the Sales and Marketing department, set the commercial direction for the venue and personally drive new business. The role will take ownership of sales strategy, business development, major accounts, agency relationships, marketing activity, brand awareness, pipeline management and revenue forecasting. This is not a desk-based management position and it is not simply an escalation point for incoming enquiries. The successful candidate will be expected to be visible in the market, build relationships, open doors and convert opportunities. Create the structure, standards and commercial discipline needed for the team to perform consistently. The immediate priority is to secure at least £200,000 of additional external business by 31 July in the first year. Alongside this, the postholder will build the client base, qualified pipeline and market presence needed to support annual external conference revenue of £1 million in the following financial year, with a longer-term ambition to grow beyond £2 million. Strong experience in a senior sales, commercial or business development role within conference venues, hotels, meetings and events, hospitality, venue finding or a closely related sector. Clear evidence of personally winning new business, developing high-value accounts and delivering measurable revenue growth. Applicants should be able to explain the sales actions they took and the results achieved. Experience of leading and developing a sales, events or commercial team, including setting objectives, reviewing performance, coaching individuals and creating clear accountability. Strong proactive business development skills. This must include prospecting, networking, account planning, negotiation, proposal development, closing and maintaining relationships after the first sale. A working understanding of sales and marketing as connected commercial functions. The successful candidate must be able to turn marketing activity into awareness, qualified demand, client engagement and revenue. Strong pipeline management and forecasting capability, with confidence using CRM or booking systems to manage opportunities and report performance accurately. Commercial confidence with budgets, pricing, targets, conversion, average booking value and revenue reporting. Credibility with senior clients, university stakeholders, agencies, partners and internal leaders. The postholder must be able to present a clear commercial case and handle challenging conversations constructively. Excellent written and verbal communication skills, including proposal writing, client presentations, commercial reports and team communication. Good judgement. The role requires someone who can balance immediate revenue opportunities against operational capacity, margin, client experience and long-term account value. A full understanding of the conference and events sales journey, from lead generation and qualification through to proposal, negotiation, contracting, handover and rebooking. For almost 20 years, for every client, in every location (whether that’s an office, stadium, cathedral or university), we have created beautiful spaces, exciting menus and friendly teams, so that each and every customer can have the hospitality experience they deserve. We need the brightest and the best to join us to make this all possible. We will support you to create your hospitality legacy and build a career that you are proud of. Our drive and belief in our people, means that we always strive to supercharge our team’s careers. ‘Better’ is a daily habit that sits deep within our DNA, meaning learning will be front and centre of your experience working with us. Join us, and be part of the food revolution! BaxterStorey Values: ALWAYS VISIONARY We strive for better, we never settle, never compromise, never follow. We lead the way, blazing our own trail. WHOLEHEARTEDLY POSITIVE We are up-beat, motivating and inspiring. Our love for what we do radiates through our food, and is amplified by our people. CREATIVELY COLLABORATIVE We embrace our differences to push creativity and we work together to be better. FOREVER CONSCIOUS We work together as a team to lead by example, protecting the planet and supporting local communities. Interested? Even if you don’t meet all requirements, we’d like to hear from you. If you are motivated and hungry to learn, we can work together to develop your potential. We are proud to be an inclusive employer and welcome applications from candidates of all backgrounds. We celebrate individuality and are committed to creating an inclusive environment for all employees. We encourage applications from people of all ages, abilities, gender identities, sexual orientations, races, religions, and socio-economic backgrounds. BaxterStorey is committed to encouraging equity, diversity, and inclusion (ED&I) among our workforce and aim for our workforce to be truly representative of all sections of society, and for each employee to feel respected and able to give their best. To support our commitment to this we have set ourselves an ambition to ‘set the standard and to be recognised for having the most inclusive culture in hospitality’. Join us and bring your unique perspective to our team. Title: Head of MICE Sales & Marketing Location: Coventry Salary: £50,000 per annum plus bonus Benefits: 35 Days holiday including bank holidays Plus your birthday off 3 volunteering days 3 days grandparent leave 24 weeks enhanced maternity leave Secondary carer leave Wedding/commitment day leave Free meals on shift Bespoke training and development opportunities Apprenticeships opportunities for all experience levels Pension and life insurance Discounts available on our Perkbox app; high street shops, holidays & cinema Wellbeing hub Access to employee assistance programme Cycle to work scheme Do you have a passion for leading the way in providing genuine hospitality and impeccable service? Can you motivate a team? Are you friendly, professional and efficient? Yes? Then this is the role for you. At BaxterStorey, we believe that every interaction is an opportunity to create a lasting impression, that’s why we’re looking for a Head of Sales & Marketing who motivates their team to exceed expectations at every turn. As a trailblazer in the hospitality industry, we are excited to open our doors to individuals who share our passion for delivering exceptional experiences and creating unforgettable moments. We believe that it is our people that set us apart, that’s why as a member of our team, you will be supported in an inclusive environment that encourages growth and celebrates diversity. We will invest in your development with ongoing training, to ensure that you have the skills and knowledge to thrive in your role, and we guarantee a good work-life balance, because we believe that people excel when they are given the space to take care of themselves. If you are a Head of Sales & Marketing who thrives on delivering extraordinary experiences, and loves to inspire a harmonious and collaborative team, we would love to hear from you!