Head of Newsroom Adoption

Job description

\*\* Looking for New York, NY proximate candidates only\*\* **About Qwoted** Qwoted is the platform connecting the world’s media with real experts—at scale. We help journalists find high-quality sources fast, and help communications professionals get their clients quoted by the right reporters. With a rapidly growing database of reporters and experts, AI-powered matching, and a transparent marketplace that supports the freedom of the press, Qwoted is transforming how newsrooms produce high-quality reporting. As we deepen our investment in newsroom-wide adoption—moving from individual journalists to enterprise-level relationships—we are hiring a senior leader to accelerate that mission. **Role Overview** The Head of Newsroom Adoption is a senior, high-impact operator responsible for driving Qwoted’s penetration inside major media organizations. This person will leverage deep industry experience, longstanding relationships, and a clear understanding of newsroom workflows to secure adoption not just from individual journalists, but from desk chiefs, assigning editors, managing editors, standards teams, and corporate leadership. This is a hybrid role spanning evangelism, business development, enterprise sales, strategic partnerships, and change-management. Your mandate is simple: get Qwoted into the newsroom—and make it indispensable. **Key Responsibilities** ### Drive Enterprise-Level Newsroom Adoption - Build, own, and execute Qwoted’s newsroom adoption strategy across top global media brands. Identify the specific desks, editors, and newsroom stakeholders who influence sourcing practices. - Convert fragmented, individual journalist usage into standardized, organization-wide workflows. ### Leverage Industry Relationships - Use an extensive personal Rolodex across major newsrooms—national, local, digital, TV, radio, financial—to gain executive-level entry. Re-ignite dormant relationships and develop new senior-editor champions who can drive scaling internally. ### Become Qwoted’s Voice Inside the Newsroom - Conduct high-touch demos and trainings tailored for assignment editors, managing editors, producers, and standards teams. - Advocate for Qwoted as a tool for: - Faster sourcing - Better discovery of experts - Newsroom transparency - Reducing reliance on PR spam - Elevating underrepresented voices through smarter matching ### Map and Influence Newsroom Workflows - Analyze existing sourcing processes and identify friction points. - Work with newsrooms to pilot or embed Qwoted into: - daily huddles - assignment desks - breaking-news workflows - enterprise and investigative research - beats requiring fast turnaround (business, tech, politics, climate) ### Partner with Product, Engineering & Data - Ensure Qwoted evolves in ways that increase editorial adoption, retention, and reliance. - Translate newsroom feedback into product requirements—especially around: - vectorized matching - article-based reporter profiles - relevance scoring - enterprise-grade newsroom analytics - workflow integrations (Slack, CMS, internal tools) ### Own KPIs Around Media Growth - Drive defined OKRs, including: - newsroom accounts onboarded - percentage of newsroom staff active monthly - volume of expert requests from newsroom-wide usage - adoption of new AI-driven features - retention and upsell for enterprise-level media customers