Head of Organic & Paid Social Media

Job description

We’re looking for an innovative and strategic **Head of SMM** to lead and evolve our global social media presence across all platforms. This is a high-impact, cross-functional leadership role focused on performance marketing to drive full-funnel engagement and business growth. **Responsibilities** - Lead the social media strategy across paid channels including Meta, TikTok, Instagram, X, YouTube, Reddit, and emerging platforms. - Manage and mentor a growing team of paid media buyers, content strategists, and community managers. - Define and scale content strategy, working with Creative to deliver scroll-stopping, high-converting content tailored to each platform and audience segment. - Oversee daily channel operations, from publishing and moderation to media buying and campaign optimization. - Develop full-funnel social programs that align with brand, acquisition, and retention goals. - Establish KPIs and reporting frameworks for both brand and performance metrics; continuously analyze performance and iterate. - Champion community-building initiatives, influencer partnerships, and cultural moments that elevate brand relevance and customer loyalty. - Collaborate cross-functionally with Creative, CRM, SEO, Product, and Data teams to ensure cohesion and amplification across channels. - Drive innovation and experimentation, testing new formats, features, and emerging platforms to stay ahead of trends. - Act as the voice of social internally, providing strategic direction and thought leadership to stakeholders and executives. **Requirements** - 5+ years of experience in social media marketing with at least 2+ years in a senior or leadership role overseeing paid strategies. - Experience in iGaming / Gaming / Fintech is a must. - Proven track record managing cross-platform strategies that drive both brand equity and business outcomes. - Deep expertise in platform algorithms, social-first content formats, and community management best practices. - Strong performance marketing acumen, including experience with ROAS-driven paid social campaigns. - Strong leadership skills with a track record of building and nurturing high-performing teams. - Proficient in social analytics and reporting tools such as Sprout, Brandwatch, Looker Studio, or similar platforms. - Exceptional communication skills and the ability to influence at all levels of an organization. - Strategic thinker with creative sensibility and a deep passion for internet culture, trends, and storytelling. - Bachelor’s or Master’s degree in Economics, Marketing, Communications, Business, or related field. **Benefits** - A comprehensive relocation package, including flight tickets and two weeks of hotel accommodation to ensure a smooth transition - Attractive office location and facilities - 24 days of vacation per year - Medical insurance **By submitting your application, you agree to our [Privacy Policy.](https://www.soft2bet.com/privacy-policy)**