Head of Paid Media

Job description

In partnership with OANDA (one of the world’s leading online trading groups recently acquired by FTMO) we're currently looking for a **Head of Paid Media.** Inthis leadership strategic position, you will build and manage the in-house media buying team, overseeing significant paid marketing budgets across global markets. You will design the overarching media strategy for both mobile and web, ensuring seamless execution across multi-platform channels. This role requires a strategic leader to manage vendor relationships, solve complex challenges, and drive performance efficiency and business growth, with hands-on experience and the ability to mentor the team when it's time to roll up the sleeves.A critical focus will be on driving new client growth, ensuring commercial targets are hit and consistently pushing to exceed ROI goals. ## What will you do? - **Manage and lead** a media team of PPC, Display and mobile ad managers and experts, fostering a culture of performance and continuous improvement. - **Design and implement** comprehensive media buying strategies across global regions to support user acquisition. - **Oversee the execution, testing, and constant optimization** of campaigns to ensure ROI, payback and LTV. - **Manage relationships** with key vendors, advertising platforms, and mar-tech providers to maintain a competitive edge. - **Establish processes and ways of working** to ensure operational efficiency within the in-house marketing team and broader business. - **Report** on both top-of-funnel and bottom-of-funnel metrics, providing clear insights on attribution and performance to the Head of Performance Marketing and regional or product marketing leads. ## What do you bring to the table? - **7+ years of experience** in agency or client-side roles with a proven track record of managing significant budgets successfully and delivering growth. - **Deep understanding of the full marketing mix**, including mar-tech, reporting, and attribution challenges. - **AI and MarTech Literacy**: You understand how to leverage modern AI tools to accelerate your function. - **Experience in the financial services or regulated markets** is highly desirable. - **Strong leadership skills** with experience managing direct reports and stakeholders requirements. - **Commercial focus** with a passion for marketing and a client-obsessed mindset. - **Proficiency in both mobile and web** advertising ecosystems. - **High attention** to detail with an understanding of optimisation levers across biddable platforms - You thrive in fast-moving, collaborative environments and stay calm under pressure. - **English** language at advanced level ## **Why join the FTMO team?** - We are a Czech fintech that, since 2015, has **grown from an idea into a global project**. 🚀 - **300+ amazing teammates**. We’re a great team who learn from each other every day.🤜**🤛** - **How do we work**? We focus on meaningful work and open communication, while only adopting processes that make our lives easier. - **Prague, Národní třída.** Enjoy our modern offices at the Quadrio shopping center, offering beautiful views and excellent accessibility. - **What if I don’t trade?** No worries. We’ll show you what our product is all about and introduce you to the basics of trading. - **Free fruit, snacks, and coffee** are always within reach in the office. - How do we promote strong relationships and well-being? **Company cottage, team building events, and running club.** - **Flexible hybrid model.** We prefer collaborating in person to keep the team spirit high, but we offer the flexibility you need to stay balanced. *\*The benefits mentioned above apply to FTMO on-site employees in our Prague office.*