Head of Performance Creative

How we think about marketing

At Euc, marketing is about capturing attention and turning it into real growth.

We're not here to chase perfect CTRs or vanity metrics. We're here to grow the business by finding where our audience is, grabbing their attention, and telling stories that drive action.

We move fast. Really fast. Because when ideas ship quicker, we learn quicker, make bolder bets, and don't waste months on "safe" campaigns that never move the needle.

Here's how we think:

• Creative wins. We don't have exclusive access to channels, so great storytelling is how we stand out and earn attention
• Speed matters. Fast tests beat perfect plans. We ship early, learn fast, and move on
• Fit matters. A good idea needs to match the channel. We tailor stories to the format, and we're selective about what we let run
• Data is a compass. We ask why, not just what. Trends are more useful than daily swings. Insight plus action equals impact
• We focus on outcomes, not channels. If Meta works, we scale it. If a new channel drives growth, we shift spend. No channel loyalty. Just growth

What's next?

We're entering one of our most ambitious chapters yet. Over the next 12 months we're scaling our existing international markets (Germany, Canada, Japan) and launching Juniper into new ones, with a 90-day window per market to hit target CAC.

Creative is how we win attention. Across the wider business we've already built strong creative engines: our UK creative and production team and our Australia creative operations function have proven the systems, tooling, and ways of working that produce great creative at volume. The opportunity now is to take what works and make it work across our international markets.

We're hiring a Head of Performance Creative to own and scale that engine across our international markets. You'll oversee both the creative strategy (what we make and why) and the production system (how we make it, fast and well), working through a lean team of creative strategists and a managed bench of freelancers and agencies. You'll report to the Head of International Growth and Performance and partner closely with the local Growth Leads and the central Performance and Product Growth functions.

About the role (what you'll be doing)

You'll own the international creative engine end to end: the ideas and the system that ships them. You won't be starting from a blank page. Strong creative systems, tooling, and operating models already exist in our UK and Australia teams, and your job is to take what works, adapt it for a multi-market international context, and build the team around it.

We're an early, lean international team, so this is a hands-on leadership role: you'll set the creative direction and run the system that delivers it, across multiple markets at once. Your biggest priority is the production engine, managing the team and partners so creative comes back on time and on brief, and running the feedback loop so what works in one market reaches the others fast.

You'll:

• Own creative strategy and production across our international markets, the concepts and the operational machine that turns them into high-quality, high-volume creative
• Lead a lean team of creative strategists, who act as that market's creative lead alongside the local Growth Lead
• Build, manage, and scale a bench of freelancers, agencies, and production partners, and own the operational execution of that bench: briefing, scoping, scheduling, QA, delivery, and cost, so we get consistent, high-quality output across markets
• Own the briefs and the strategy for each market and channel (Meta, TikTok, YouTube, organic): turn audience and performance insight into clear briefs and a prioritised testing roadmap. To start you'll write the briefs yourself; as the team grows you'll share that with the local Growth Leads and performance marketers. Either way you stay hands-on enough to do the work, not just hand it off
• Adapt and run the production system: build on the workflows, tooling, and operating models already proven in our UK and Australia creative teams, get the international team running on them, and shape them for a multi-market context while holding quality and speed as volume grows
• Own creative quality across markets: consistent, on-brand, and compliant work that performs, with final QA against brand, creative, and regulatory standards
• Partner tightly with Performance and Product Growth so creative is built around what the data says works, and so creative and performance pull in the same direction rather than sitting in silos
• Stay close to the patient and the market: platform trends, cultural shifts, competitor creative, and what actually converts in each market
• Build the talent bench and the culture: hire, coach, and grow your strategists, and a trusted network of external partners you can flex up and down
• Share winning creative and learnings across markets so a win in one place reaches the others quickly

This role is ideal for someone who wants to own the whole creative engine, both the strategy and the production, and is happy building it lean before it scales. As markets grow and build local teams, creative strategy will increasingly sit with the local growth teams, and this role is expected to split into separate strategy and production leadership. You'll be measured on creative quality and consistency across markets, the volume and speed of production, the performance of the creative your team ships, and the strength of the strategist team and partner bench you build.

About you (who you are)

You're a creative leader who has owned both the strategy and the production of performance creative, and built the team and systems to deliver it at volume. You think in ideas and in operations, and you're as comfortable shaping a brief as you are scheduling a shoot across multiple markets.

You'll likely bring:

• 6+ years in creative strategy, creative production, or creative operations, with time spent leading a team
• A track record of building and running a high-volume creative engine, from brief to delivery, ideally for paid social or performance creative
• Experience managing freelancers, agencies, and production partners, and getting consistent, high-quality output from a flexible bench
• Strong creative judgment: you can set the strategy, brief it well, and tell what will move someone from never having heard of a brand to taking action
• A systems builder's instinct: you design workflows, tools, and capacity plans that scale without losing quality, and you know when process starts getting in the way of the work
• People leadership: you hire, coach, and level up creative talent, and you set clear goals and feedback rhythms
• Comfort across several markets and channels at once, and with the ambiguity and deadlines of new launches
• Performance-literate: you can read creative performance data, see what's working and why, and partner naturally with media buyers. You won't have to be the performance expert (you'll have a performance lead, the local Growth Leads, and the wider growth team alongside you) but you know enough to steer creative with the numbers

Bonus points if you also bring:

• Healthcare or other regulated-industry experience
• Multi-market or international experience
• Experience standing up a creative function for a new market or brand, not just operating an established one
• Familiarity with performance-creative tooling (e.g. Motion, MagicBrief) and creative analysis
• A second language relevant to one of our markets
• Fluency with Claude Code or other AI workflow tools and AI-assisted production. You use AI to make yourself and your team faster and more prolific, not to replace the thinking

What this role is and isn't

To be upfront about who this role is and isn't for:

• It owns both strategy and production. If you only want one half, this isn't the role
• It isn't a single-market role. You'll hold several markets at once and help launch new ones
• It isn't a pure brand or awards role. The work is built to perform and is measured against business outcomes

Why join Eucalyptus?

• Make real impact, fast. We move quickly, build in the open, and learn by doing. You'll help deliver real health outcomes for real patients from day one
• Operate at scale. Build and lead creative for one of the world's fastest-growing health companies across multiple countries
• Be supported to grow. Regular feedback, professional development budget, and access to senior operators who'll challenge you to get better
• Work with incredible people. High talent bar. No ego. Serious care for the mission
• Global exposure. Access to markets, brands, and categories that would take years to reach elsewhere

Perks and benefits

• Hybrid working (3 days a week in our Old Street office)
• Annual professional development budget
• Equity options so you share in our growth
• 25 days holiday plus bank holidays
• Wellness allowance
• Enhanced parental leave (20 weeks paid for primary carers)
• Fun, frequent socials (our last winter party was in Paris)
• Your own MacBook, setup, and Euc swag