Head of Performance Marketing

Job description

Hello. We’re Teya. Teya was founded on a simple belief: local businesses deserve better. They are the cafés, restaurants, salons, shops and entrepreneurs that bring character to our high streets, create jobs and keep communities moving. Yet for too long, financial services has made life harder for them - with clunky tools, poor support and complexity that gets in the way of running a business. Teya exists to change that. We’re building a financial platform for local businesses across Europe - one built around simple tools, thoughtful design and real human support. Our Members rely on us to help them run their business with confidence, and that responsibility shapes the way we work. We move fast. We care about quality. We stay close to the detail. And we believe great performance and genuine hospitality should go hand in hand. If you want to build meaningful products, solve real problems and make a genuine difference for local businesses, we’d love to hear from you The Mission Own the paid media engine at Teya — across Meta, TikTok, Google and other paid platforms — translating creative hypotheses, ICP intelligence and pricing offers into qualified merchant acquisition, with a strict payback discipline. You'll run paid performance, the lead-qualification engine that connects marketing to sales, and the paid media flights inside our hyperlocal engine across 9 European markets. What you'll do Paid media leadership - Own the paid media engine across Meta, TikTok, Google and other paid platforms — pacing, channel mix, CPA accountability, daily kill discipline across 9 markets. - Apply tiered allocation rules across our market portfolio (scale spend in top markets, test spend in tier 1 markets, maintain spend in satellites). Use agents to enforce them; override with judgement when the data demands. - Make the call on scaling, killing, sequencing across markets. Agents flag; you decide. - Manage platform and agency relationships, ensuring sharp briefs and clear performance bars. Hyperlocal flights - Run the paid media inside our hyperlocal engine alongside the VP — seasonal flights, multi-week density saturation in hospitality-dense cities, paired with field/inside sales saturation. - Layer the media mix per city: DOOH + programmatic display as the control layer; local radio, print press, guerrilla activation, YouTube brand or billboards depending on market. - Pair with field/inside sales on saturation density — paired media + sales density is how SMB CAC is broken at scale. Lead qualification & sales connection - Own the lead-qualification engine: every inbound lead scored against the ICP, qualified routed to sales, unqualified routed to nurture. This is the integration that connects our marketing motion to our sales motion. - Partner with Sales on capacity, handoffs, in-country pacing. Sales-marketing alignment lives in your pod. Measurement & incrementality - Use the org's attribution & incrementality stack as the source of truth on what's actually driving growth. Stop spending on what isn't. - Bring incrementality discipline to channel mix decisions — geo-lift, hold-out testing, MMM reads. The Monthly Growth Council reads your reallocation recommendations. - Own the digital-side input into the payback discipline that gates every investment. How you work — AI-first At Teya, we operate as an AI-first growth organisation: humans set strategy, judgement and merchant relationships; AI agents handle volume, signal, drafts and orchestration. We're not hiring people who use AI to do the same things faster — we're hiring people who restructure how the work gets done. What this means for your application - Bring your stack. We expect candidates to come with their own AI agent setup — the workflows, prompts, custom GPTs, Claude projects, MCP integrations or n8n flows you've built to multiply your own output. Show us how you've replaced manual toil with leverage. - Build, don't just use. We hire people who can spec an agent, brief it, test it and ship it — not people who wait for someone else to build the tool. You don't have to be technical, but you have to be agentic. - AI portfolio in the interview. Be ready to walk us through 2–3 specific examples where AI multiplied your work — what you built, what it replaced, what you learned, and how you'd port that into Teya's stack. You'll likely have - 8+ years in digital / paid performance / growth marketing, ideally in fintech, SaaS, technology or digitally sophisticated, product-led businesses. Payments / merchant services / SME-focus a strong plus. - Proven success running paid media at scale — you've owned a sizeable monthly media budget across Meta, TikTok, Google and other paid platforms, and made CPA / payback land. You can walk us through specific kills and scales. - Built the marketing↔sales bridge before — lead scoring, qualification, hand-off rituals, capacity coordination. Sales-marketing alignment isn't theoretical to you. - Multi-market experience — running paid across multiple European markets with different cultural contexts, regulations and platform realities. - Incrementality-fluent — geo-lift, MMM, hold-out testing, causal attribution. You don't confuse last-click data with what drives growth. - Strong leader and operator — define vision and run weekly performance reviews with the same fluency. - Agentic by default — you already use AI agents in your own paid workflow (bid management, creative testing, audience generation, reporting). - Central London, 4 days/week — close collaboration with the VP, Creative, Marketing Engineers and Sales teams. The Perks - Physical and mental health support through our partnership with GymPass giving free access to over 1,500 gyms in the UK, 1-1 therapy, meditation sessions, digital fitness and nutrition apps - Our company offers extended and improved maternity and paternity leave choices, giving employees more flexibility and support - Cycle-to-Work Scheme - Health and Life Insurance - Pension Scheme - 25 days of Annual Leave (+ Bank Holidays) - Office snacks every day - Friendly, comfortable and informal office environment in Central London Teya is proud to be an equal opportunity employer. We are committed to creating an inclusive environment where everyone regardless of race, ethnicity, gender identity or expression, sexual orientation, age, disability, religion, or background can thrive and do their best work. We believe that a diverse team leads to better ideas, stronger outcomes, and a more supportive workplace for all. If you require any reasonable adjustments at any stage of the recruitment process whether for interviews, assessments, or other parts of the application—we encourage you to let us know. We are committed to ensuring that every candidate has a fair and accessible experience with us.