A leading omnichannel retailer: Head of Performance MarketingResponsibilitiesDevelop and execute the end-to-end performance marketing strategy across paid and organic channels to drive customer acquisition, revenue growth, and profitability. Own multi-million euro media budgets, forecasting, and investment allocation while optimizing ROAS, POAS, CAC, and contribution margin. Lead and scale paid media performance across Google Ads, Shopping, Meta, Display, Programmatic, Affiliates, and emerging acquisition channels. Drive continuous experimentation through A/B testing, audience segmentation, bidding strategies, creatives, and landing page optimization to maximize campaign performance. Define and implement SEO strategies to increase organic traffic, demand generation, and category-level revenue growth. Own the MarTech ecosystem, including GA4, attribution models, tagging, BigQuery integrations, dashboards, and marketing automation initiatives. Partner with Commercial, Category, Finance, and Technology teams to align acquisition strategies with business objectives and improve forecasting accuracy. Lead, mentor, and develop high-performing Performance Marketing, SEO, and MarTech teams while managing external agencies and strategic partners.Requirements8+ years of experience in Performance Marketing, Digital Marketing, or eCommerce, with a strong focus on customer acquisition and revenue growth. 3+ years of leadership experience managing high-performing, cross-functional marketing teams. Bachelor's degree in Marketing, Business, Economics, or a related field; postgraduate qualifications or relevant certifications are considered an advantage.Deep expertise across Google Ads, Meta Ads, Shopping, Programmatic, Display, Affiliates, and modern performance marketing ecosystems. Strong understanding of performance measurement, attribution, incrementality testing, and marketing analytics. Hands-on experience with GA4, Google Tag Manager, BigQuery, BI tools, and digital marketing technologies. Strong analytical, commercial, and stakeholder management skills with the ability to translate data into strategic decisions. BenefitsCompetitive compensation packageCareer development and growth opportunities
A leading omnichannel retailer: Head of Performance Marketing
Responsibilities
- Develop and execute the end-to-end performance marketing strategy across paid and organic channels to drive customer acquisition, revenue growth, and profitability.
- Own multi-million euro media budgets, forecasting, and investment allocation while optimizing ROAS, POAS, CAC, and contribution margin.
- Lead and scale paid media performance across Google Ads, Shopping, Meta, Display, Programmatic, Affiliates, and emerging acquisition channels.
- Drive continuous experimentation through A/B testing, audience segmentation, bidding strategies, creatives, and landing page optimization to maximize campaign performance.
- Define and implement SEO strategies to increase organic traffic, demand generation, and category-level revenue growth.
- Own the MarTech ecosystem, including GA4, attribution models, tagging, BigQuery integrations, dashboards, and marketing automation initiatives.
- Partner with Commercial, Category, Finance, and Technology teams to align acquisition strategies with business objectives and improve forecasting accuracy.
- Lead, mentor, and develop high-performing Performance Marketing, SEO, and MarTech teams while managing external agencies and strategic partners.
Requirements
- 8+ years of experience in Performance Marketing, Digital Marketing, or eCommerce, with a strong focus on customer acquisition and revenue growth.
- 3+ years of leadership experience managing high-performing, cross-functional marketing teams.
- Bachelor's degree in Marketing, Business, Economics, or a related field; postgraduate qualifications or relevant certifications are considered an advantage.
- Deep expertise across Google Ads, Meta Ads, Shopping, Programmatic, Display, Affiliates, and modern performance marketing ecosystems.
- Strong understanding of performance measurement, attribution, incrementality testing, and marketing analytics.
- Hands-on experience with GA4, Google Tag Manager, BigQuery, BI tools, and digital marketing technologies.
- Strong analytical, commercial, and stakeholder management skills with the ability to translate data into strategic decisions.
Benefits
- Competitive compensation package
- Career development and growth opportunities
JUST ONE is an Executive Search & Recruitment firm, providing Headhunting at all levels of seniority, covering all functions, serving all industry sectors.Originally from Greece, we are recruiting in whole Europe from entry level to GM Cluster level. We have our own offices in Greece, in Cyprus, in France and a strong partnership with Italy. At the beginning of 2024, we will open in Spain and in the Netherlands.We act with strategy, determination and commitment. We present a large choice of candidates, from the 1st week of the search, providing efficient reports with crucial information on our candidates. We mainly work on a Succes Basis, our main purpose is a win-win collaboration and our ultimate goal: the hiring.We make the difference! We are unique! We are JUST ONE !
JUST ONE is an Executive Search & Recruitment firm, providing Headhunting at all levels of seniority, covering all functions, serving all industry sectors.
Originally from Greece, we are recruiting in whole Europe from entry level to GM Cluster level. We have our own offices in Greece, in Cyprus, in France and a strong partnership with Italy. At the beginning of 2024, we will open in Spain and in the Netherlands.
We act with strategy, determination and commitment. We present a large choice of candidates, from the 1st week of the search, providing efficient reports with crucial information on our candidates. We mainly work on a Succes Basis, our main purpose is a win-win collaboration and our ultimate goal: the hiring.
We make the difference! We are unique! We are JUST ONE !
