Develop and execute iSchool's performance marketing strategy to support business growth. Plan, launch, and optimize paid campaigns across Google, Meta, TikTok, LinkedIn, YouTube, and other digital channels. Manage the digital marketing budget and ensure campaigns achieve strong ROI and ROAS. Monitor campaign performance and make data-driven improvements to maximize results. Analyze campaign data and prepare regular performance reports. Run A/B tests on ads, audiences, and landing pages to improve conversion rates. Work closely with the Creative, Sales, Product, and Business teams to improve lead generation and customer acquisition. Manage tracking and reporting using tools such as Google Analytics 4 (GA4) and Google Tag Manager (GTM). Set marketing KPIs, monitor performance, and share insights with senior management. Lead and support the Performance Marketing team, providing guidance, feedback, and coaching. Plan and execute marketing campaigns for both B2C and B2B audiences. Stay up to date with digital marketing trends and new advertising platforms.RequirementsBachelor's degree in Marketing, Business Administration, or a related field. 7+ years of experience in Performance Marketing or Digital Marketing. At least 3 years of experience leading a marketing team. Experience managing campaigns across Google Ads, Meta Ads, TikTok Ads, and LinkedIn Ads. Strong understanding of Google Analytics (GA4), Google Tag Manager (GTM), and marketing analytics. Experience in both B2C and B2B marketing. Strong analytical and problem-solving skills. Experience managing marketing budgets and optimizing campaign performance. Excellent communication and leadership skills. Experience in EdTech, SaaS, or a fast-growing company is a plus.
- Develop and execute iSchool's performance marketing strategy to support business growth.
- Plan, launch, and optimize paid campaigns across Google, Meta, TikTok, LinkedIn, YouTube, and other digital channels.
- Manage the digital marketing budget and ensure campaigns achieve strong ROI and ROAS.
- Monitor campaign performance and make data-driven improvements to maximize results.
- Analyze campaign data and prepare regular performance reports.
- Run A/B tests on ads, audiences, and landing pages to improve conversion rates.
- Work closely with the Creative, Sales, Product, and Business teams to improve lead generation and customer acquisition.
- Manage tracking and reporting using tools such as Google Analytics 4 (GA4) and Google Tag Manager (GTM).
- Set marketing KPIs, monitor performance, and share insights with senior management.
- Lead and support the Performance Marketing team, providing guidance, feedback, and coaching.
- Plan and execute marketing campaigns for both B2C and B2B audiences.
- Stay up to date with digital marketing trends and new advertising platforms.
Requirements
- Bachelor's degree in Marketing, Business Administration, or a related field.
- 7+ years of experience in Performance Marketing or Digital Marketing.
- At least 3 years of experience leading a marketing team.
- Experience managing campaigns across Google Ads, Meta Ads, TikTok Ads, and LinkedIn Ads.
- Strong understanding of Google Analytics (GA4), Google Tag Manager (GTM), and marketing analytics.
- Experience in both B2C and B2B marketing.
- Strong analytical and problem-solving skills.
- Experience managing marketing budgets and optimizing campaign performance.
- Excellent communication and leadership skills.
- Experience in EdTech, SaaS, or a fast-growing company is a plus.
iSchool is a fully online coding platform that teaches programming and artificial intelligence to students from 6 to 18 years old.
iSchool is a fully online coding platform that teaches programming and artificial intelligence to students from 6 to 18 years old.
