Head of Performance Marketing

Job description

Hi, I'm Jade, the People & Culture Lead at ntegrity. I get to spend my days with a team that genuinely lives our values, partnering with organisations like Beyond Blue, The Salvation Army, and The Fred Hollows Foundation to drive real social impact. Our B Corp certification is a commitment to doing business the right way, not just getting results. That means investing in our people's growth, exploring new ways of working, and treating culture as our operating system, where the bar is high because the mission actually matters. Choosing a new role is a significant decision, and we are delighted you would consider us. Below you'll find an honest picture of the role: what it involves, what it takes to thrive here, and the honest signs it might not be the right fit. If you look like a strong match, we'll be in touch with next steps, including detailed information about the interview process and salary. About the Role ntegrity is a full-service agency with 95% not-for-profit clients. Our mission is to "help good grow." Our clients look to us for direction on how to grow their results, grow their team's capabilities, and in turn, grow their impact on the world. We’re looking for a Head of Performance Marketing to lead our Digital Performance craft services. You will set ntegrity’s media performance frameworks to build a scalable growth engine for our NFP clients. This includes media audits and reviews, media strategy and planning frameworks that align acquisition and growth strategies with full conversion funnel. Balancing strategic direction with hands-on leadership, you will bridge organisation objectives with media performance strategy, upskilling internal teams, leading high-value client engagements, and building scalable systems for growth. Based in Australia, this is a remote-first role with access to co-working spaces alongside your teammates. You’ll also head to Melbourne once or twice a quarter for in-person client connection. About You - Experience: 10+ years in digital performance and media strategy for transaction/ecommerce brands, with strong agency experience managing cross-functional teams and commercial pressures. - Media & Growth Strategy: Proven ability to build media planning frameworks aligned with acquisition funnels, conversion rate optimisation, donor journeys, and long term value. - Channel Expertise: Advanced technical and strategic mastery of Paid Search, Paid Social (Meta, TikTok), Google ads (YouTube, PMax, DemandGen), Programmatic buying, Publisher Partnerships, GMP (SA360/CM360), and GA4/GTM. Intermediate knowledge of OOH, TV, Radio, and secondary social channels. - Data & Attribution: High analytical acumen, experienced in effective attribution modeling, tagging governance, dashboard building, and turning campaign data into growth insights and strategies. - Leadership & Collaboration: Confident workshop facilitator and mentor who can upskill internal squads and present growth strategies to CMOs and executive stakeholders. - MarTech & Compliance: Working knowledge of CRMs, Data Warehouse, CDPs, ad automation, privacy, cookie deprecation, and AI integration. What You Will Be Doing - Media Strategy & Planning: Set agency media standards, build omnichannel strategies, and establish best-practice campaign frameworks (audit, setup, optimisation, reporting) tailored by budget and campaign type. - Client & Portfolio Leadership: Lead media strategy for platinum clients, approve large-budget (>$500k) plans, and oversee QA and reporting for high-spend accounts. - Testing & Optimisation: Drive growth experiments, set CRO/A-B testing standards, and partner with Strategy and Creative leads to optimise messaging and formats across funnels. - Team Upskilling & Governance: Train leadership, strategy, and performance teams on media performance drivers and decision-making. Build onboarding systems, maintain team platform accreditations, and own media financial processes (credit approvals, pre-bills, reconciliations). - Data, Tools & Attribution: Define ntegrity’s attribution models, media tools, benchmark tools, and spend-tiered tech stacks while ensuring data privacy and compliance. - Quality assurance and troubleshooting: you will review the senior team's work and provide feedback, guidance and coaching. You will also step-in to lead responses to campaigns that are delivering below expectations. This Role Won't Be a Good Fit If - You only focus on platform execution: We need a growth leader who connects media execution to overall business goals, attribution models, and lifetime value. - You operate best in a silo: Performance marketing here is deeply integrated with creative, strategy, and client advisory, it doesn't exist in a vacuum. - You aren't passionate about the cause: If performance metrics matter to you more than the social impact behind the numbers, you won't feel at home here. - You avoid direct client presence: This role requires leading platinum client workshops and confidently guiding senior stakeholders through strategy and performance turnarounds. - You need strict predictability to thrive: We are building as we grow, which means priorities shift, tasks require navigating ambiguity, and context switching is part of the daily rhythm. Why Work at ntegrity? - Grow fast, and help others grow too. We believe in scaling with intention, focusing on high-impact, meaningful momentum rather than just adding numbers. We’re building for the long term, which means investing deeply in our people. You'll get personalised development, real L&D investment, and the immediate ownership to learn on the job, experiment, and lead. - Work that is genuinely hard and genuinely meaningful. Our clients are purpose-driven organisations doing real good in the world. When the work lands, it changes lives. - Benefits that matter. Remote and flexible work, upfront sick leave, preventive health support, dedicated L&D funding, and in-person strategy weeks to reconnect and recharge. - People who care. We're collaborative, honest, and generous with praise. We listen deeply, support each other through pressure, and celebrate wins big and small. - Clients you'll be proud to work with. Mission-driven organisations committed to long-term impact. We work with them, not for them. Ready to Join the Team? Apply now. ntegrity is committed to providing equal employment opportunities for all employees and applicants. We do not tolerate discrimination or harassment of any kind, including on the basis of race, colour, religion, gender, sexual orientation, gender identity or expression, age, disability, marital or family status, pregnancy, breastfeeding, national or ethnic origin, or any other attribute protected under Australian law. This commitment applies to every stage of employment at ntegrity: from recruitment and hiring through to development, promotion, compensation, training, and all other workplace practices.