Head of Performance Marketing

Job description

We are building one of the most powerful live-streaming platforms, already connecting 400K+ monthly active users through live events, interactive video chats, and real-time community experiences. Our mission is bold: bring joy, fight loneliness, and deliver safe, ad-free entertainment that keeps people coming back. This is a complex, fast-moving space, and we love it that way! So, you will join a passionate, expert team tackling everything from scaling AI-powered recommendations to launching high-impact, data-driven features that boost monetization and engagement. Every idea counts here, and every release reaches a massive global audienceWe are now expanding into Arab countries and Europe, enhancing content quality, and rolling out new features to keep users hooked. We are among the Top 5 streaming products in the US and rank in the Top 10 worldwide. Our next milestone: break into the global Top 5, and we are moving fast to make it happen **About your role:** This is your opportunity to take full ownership of marketing strategy, budgets, and growth for a global product that already ranks among the top in its niche. You will lead the charge toward $1.2M monthly marketing spend, driving impact across acquisition, retention, and monetization in Tier-1 markets. This role is for someone who thrives in dynamic environments, builds data-driven strategies, and knows exactly how to turn great creatives and hypotheses into measurable business results **[Know someone perfect for this role? Recommend a candidate and receive a $4000 bonus!](https://tally.so/r/mOxj5a)** ### In this role, you will - Lead strategic product marketing: develop and execute a comprehensive growth strategy - Scale the product to a monthly budget of $1,200,000 within defined KPIs - Build a traffic and product-marketing hypothesis roadmap to improve marketing metrics through continuous experimentation - Coordinate and manage a cross-functional team (UAM, Creative, ASO, PMM) to achieve KPI - Establish testing frameworks, scaling rules, and control systems for CPA and ROI - Lead, hire, and grow your team — hold 1:1s, performance reviews, and expand the department ### It’s all about you - 5+ years of experience in performance marketing for mobile apps (preferably in video streaming / live / social apps) - Proven track record of managing $1M+ monthly budgets and leading teams of 5+ people - Deep understanding of unit economics, cohort analysis, and performance marketing metrics - Strong knowledge of advertising auctions, attribution models, and MMP tools - Hands-on experience in traffic acquisition and scaling channels - Expertise in marketing analytics with BI tools (Tableau, Data Studio, AppsFlyer, Firebase) - Experience with MarTech solutions and process automation - Understanding of ASO, SEO, marketing funnels, and influencer collaborations - Ownership mindset and strategic thinking with a focus on measurable growth outcomes - English level B2+ ### What we offer - **Care and support:** - 20 paid vacation days, 15 sick days, and 6 additional days off for family events - Up to 10 additional days off for public holidays - 100% medical insurance coverage - Sports and equipment reimbursement - Team building events, corporate gifts, and stylish merch - Financial and legal support - Position retention and support for those who join the Armed Forces of Ukraine - Participation in social initiatives supporting Ukraine - **Comfortable working environment:** - Work from our Kyiv hub or remotely with a flexible schedule - Modern equipment or depreciation of your own tools - **Investment in your future:** - Collaborate with a highly-skilled team of Middle & Senior professionals, sharing practical cases and expertise in the social networking niche - 70% of our heads and leads have grown into their roles here – so can you! - Performance-oriented reviews and Individual Development Plans (IDPs) - Reimbursement for professional courses and English classes - Corporate library, book club, and knowledge-sharing events ### Hiring process - Intro call - Technical interview - Interview with Hiring Team - Bar-rasing - Reference check - Offer