Head of Performance Marketing

Job description

At Neighbor, we're building the largest hyperlocal storage and parking marketplace in the world. We've raised over $75 million from top-tier investors including Andreessen Horowitz and the CEOs of DoorDash, StockX, and Uber. Our marketplace operates in all 50 states, and we're just getting started. ### About the Role Neighbor is hiring a Head of Performance Marketing to own paid acquisition across our marketplace and scale revenue at efficient returns. This is a hands-on, player-coach role. You'll work directly with our VP of Marketing and lead a team of three paid performance leads (one each for item storage, vehicle, and supply) to execute, scale, and systematize paid growth. You'll thrive here if you're a scrappy executor who's as comfortable running Meta campaigns as building forecasts, partnering with the Data team on attribution, and coaching your team. You'll own paid like your own P&L: setting budgets by channel and vertical, owning ROAS and revenue targets, and deciding where the next dollar goes as our budget continues to scale. Because Neighbor is a two-sided marketplace with dozens of use cases, paid here is a constant flow of persona and theme tests rather than one evergreen campaign. On any given week, the team might be testing classic car storage creative on Meta, capturing high-intent parking searches in New York City on Google, and running home-organizer creator ads for self storage, all while preparing for seasonal peaks like RV and trailer storage. You'll also lead our push up-funnel into CTV and other offline channels, working with media partners and our Data team to measure what's incremental. This is a high-ownership role at a company disrupting a $500B industry. If you think in numbers and systems and want to build the performance marketing engine for a marketplace that's just getting started, this role could be for you. ### Key Areas of Accountability **Performance Marketing & Media Buying** - Own paid acquisition performance end to end across renter and host demand, with direct accountability for ROAS and revenue growth - Stay hands-on steering our accounts: architecture, audiences, bidding, budget pacing, and optimizations - Set channel strategy across Meta, Google, and emerging paid platforms, scaling winners and cutting what isn't working quickly **Creative Strategy & Funnel Optimization** - Partner with our Creative team on a high-velocity testing pipeline, using performance data to define direct-response creative briefs and new personas and themes to test - Partner with vertical product managers on landing page and conversion testing, while running your own paid-only tests - Identify fatiguing ads and audiences early and keep a steady flow of fresh bets in market **Offline & Upper-Funnel Expansion** - Launch and scale CTV, remnant TV, direct mail, and other offline channels, working directly with media partners on planning and execution - Build testing roadmaps for new channels and prove their impact through geo holdouts, on/off tests, and incrementality reads - Partner with our Data team on media mix modeling and multi-touch attribution, and use the outputs to reallocate spend **Budgeting & Forecasting** - Own the paid P&L: set and manage budgets by channel and vertical in partnership with Finance - Build performance forecasts, goals, and OKRs, and lead quarterly planning around seasonality so launches are ready before demand peaks - Deliver clear performance reporting and budget recommendations to marketing and company leadership **Team & Cross-Functional Leadership** - Lead and coach three paid performance leads (item storage, vehicle, and supply), raising the bar on speed, rigor, and results - Partner with Data on conversion tracking and dashboards so every paid channel is measured with confidence - Partner with Lifecycle and Sales to turn host leads generated by paid into closed supply ### Qualifications - 5+ years of hands-on performance marketing experience at a high-growth direct-to-consumer brand or performance marketing agency - **Proven P&L impact:** a track record of managing and scaling $5M+ annual paid media budgets with direct accountability for ROAS, CAC, and revenue targets - **Meta mastery:** deep, hands-on Meta Ads expertise built through high-volume creative testing, plus strong Google Ads experience - **Analytical rigor:** advanced proficiency in performance analysis, forecasting, attribution modeling, and testing - **Technical depth:** experience with conversion tracking (pixel and Conversions API), CDP or CRM integrations, and landing page A/B testing - Experience leading or mentoring paid media buyers - A builder's bias: you'd rather run the test yourself quickly and get real feedback than write a deck about it. You move fast even with ambiguity ### Nice to Haves - Experience launching and measuring CTV, remnant or linear TV, audio, or other offline channels - Hands-on experience with media mix modeling, geo-holdout, or matched-market tests - A background in finance, economics, engineering, or another quantitative field - Marketplace, two-sided, or local-services experience - Startup experience ### Benefits - Stock options - Medical, dental, and vision insurance - Generous PTO - 11 paid company holidays - 401(k) plan - Infant care leave - On-site gym/showers open 24/7