Head of Performance Marketing Americas

Job description

**Ready to lead, disrupt and reinvent the sleep industry?** We are **Emma – The Sleep Company**. Founded in 2015, we’ve become the world’s largest D2C sleep brand, available in over 20 countries with more than 35 stores across Europe. Recommended by leading consumer associations in EMEA, APAC, and the Americas, we develop the best sleep comfort products that empower our customers to awaken their best every day. At Emma, we are a community of smart, driven people, united by a strong culture of collaboration, teamwork, and knowledge sharing. We think big, take ownership, and are empowered to drive meaningful impact. Through hands-on experience, mentorship, and continuous learning, we drive our own growth and learning. With Emmies from over 60 nationalities and offices across multiple regions, our diverse perspectives enrich our workplace culture. **Ready to shape the future of sleep with us? Let’s make it happen!** **About the Role** We are looking for an exceptional **Head of Marketing (Americas)** to lead and scale our marketing efforts across **Chile, Colombia, Mexico, and Canada**. You will drive growth by defining and executing our regional marketing strategy, building high-performing local teams, and owning performance across all key channels. Reporting directly to the Global Chief Marketing Officer and working closely with cross-functional teams globally, you will be responsible for making Emma a household name across the Americas. ### What you will do: - Own and execute the regional marketing strategy, ensuring strong positioning and performance in each market. - Lead a team of marketing specialists, ensuring alignment, inspiration, and high execution standards. - Drive customer acquisition and retention through end-to-end marketing strategies across performance, content, CRM, partnerships, and more. - Analyze market trends and consumer insights to inform data-driven decisions. - Manage regional marketing investments, prioritizing ROI and growth. - Collaborate with global product, creative, data, and operations teams to adapt initiatives to local market needs. - Ensure brand preference and consistency while innovating locally to stay ahead of market dynamics. ### Who we are looking for: - 5+ years of marketing experience, including at least 3 in a regional leadership role. - Proven success in scaling B2C brands in Latin America and/or North America, preferably DTC or e-commerce. - Deep understanding of consumer behavior in the Americas region, with strong local market insights. - Analytical mindset with a strong grasp of growth metrics and data-driven marketing. - Leadership skills with a track record of managing and mentoring high-performing teams. - Fluent in English and Spanish. - Entrepreneurial spirit, agility, and a passion for building businesses at scale. ### What we offer: - A combination of personal and company growth to accelerate your career and help you reach your goals. - The chance to work on exciting and challenging projects either independently or as part of a dedicated, international team. - Wellbeing activities - Hybrid home office policy - Flexible schedules - Pet-friendly office - Monthly salary + pantry & restaurant vouchers - Benefits higher than the law