Head of PPC

Job description

Excellent opportunity to join Betsson Group as our new Head of PPC based from our HQ in Malta. ## **What is in it for me?** The Head of PPC is responsible for defining and leading the global PPC strategy across our online betting platforms. This role combines strategic ownership with hands-on leadership, including managing a team of PPC specialists and managers, driving performance across key markets, and continuously optimizing media investments to improve efficiency and scale. You will play a central role in translating business goals into scalable acquisition strategies, leveraging data and insights to enhance performance, and ensuring alignment between PPC activities and the broader marketing strategy. ## **Key Responsibilities** - PPC strategic planning and budgeting (M+) for current or new markets - Supporting your team in their daily work, enabling them to achieve their goals - Overseeing the successful management and optimisation of PPC campaigns (Search, Video and Apps) - Proactive analysis of data and reporting to identify opportunities for growth or improvement of account performance and day-to-day processes - Guarantee the highest quality of collaboration with internal and external stakeholders - Proactively present new ideas to Regional managers and internal stakeholders to increase efficiency and performance. - Ensure that the technical infrastructure is working correctly to provide optimal tracking and reporting. - Collaborate with Google Account Managers and other external suppliers to constantly optimise tactics and improve account performance. ## **Requirements:** - 3+ years experience managing a team of at least 3 professionals - 5+ years of hands-on PPC experience, ideally within the iGaming industry, or background in a multi-brand environment - University degree in Marketing or equivalent work experience - Google Ads certified preferred. - Experience with keyword research, analysis, expansion, optimisation tools. - Experience managing multiple markets or within a global environment - Experience with paid media, Search Ads 360, YouTube Ads. - Excellent Excel skills. - Self-motivated with an analytical approach to problem solving and excellent communications skills ## Challenge accepted? ## ***By submitting your application, you understand that your personal data will be processed as set out in our***[***Privacy Policy.***](https://eur01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.betssongroup.com%2Fprivacy-policy%2F&data=02%7C01%7C%7C3a20ee474bdc4c6e3c0708d7f25cecc8%7Cc514bc364b3348d2bbb1a3c97d4bf41d%7C0%7C0%7C637244353233614389&sdata=AU%2Fhd6%2BEo1YFOdJ4nv%2FfKCYpmRNmvuzPrTyiZlbgys4%3D&reserved=0)