Head of Product and Distribution Marketing

Please note that we do not offer visa sponsorship for this position.

National Life Group is transforming the future of Life and Annuities. As Head of Product & Distribution Marketing, you will serve as the strategic bridge between Marketing and the Enterprise, owning go-to-market strategy, positioning, and growth execution across the portfolio.

This leader will integrate market insight, distribution strategy, data, and AI-driven personalization to deliver measurable growth, agent engagement, and competitive differentiation.

Key Responsibilities

Enterprise & Strategic Leadership

• Own enterprise product marketing and growth strategy in partnership with senior leaders.
• Translate market intelligence, analytics, and AI-driven insights into clear business actions.
• Lead GTM strategy, positioning, messaging, and launch planning across Life and Annuities.
• Partner across Product, Distribution, Operations, and Field leadership.

Product Marketing & Go-To-Market

• Own end-to-end GTM for Life and Annuity products (e.g., Instant Decision, Whole, Term, UL, FIAs).
• Define differentiated value propositions aligned to agent needs and product economics.
• Influence roadmap prioritization, competitive positioning, and launch sequencing.

AI-Driven CRM & Growth

• Lead CRM and lifecycle marketing strategy across advisor and customer journeys.
• Embed AI, automation, and advanced analytics into personalization and campaign orchestration.
• Drive experimentation, targeting, and performance optimization to improve conversion, retention, and premium growth.
• Optimize the full journey from awareness through onboarding and cross-sell.

Sales Enablement & Advisor Engagement

• Design agent-first programs that accelerate adoption and loyalty.
• Oversee development of sales enablement tools, product content, and promotional support.
• Ensure marketing directly impacts pipeline and field performance.

Team & Performance Leadership

• Lead and develop a high-performing product marketing team.
• Establish dashboards, stakeholder forums, and performance metrics to ensure accountability.
• Drive change through structured communication and capability building.

Experience & Capabilities

• 10+ years in product marketing, CRM, growth, or consulting within Life and/or Annuities.
• Deep expertise in advisor-centric distribution models.
• Proven success leading GTM strategy, teams, and delivering measurable growth.
• Strong Salesforce CRM and AI-driven marketing experience.
• Executive-level communication and stakeholder leadership skills.
• Strategic, data-driven, and effective in complex environments.
• Willingness to travel as needed.

AI Proficiency Expectations

At National Life Group, we view AI as an enabler of human potential. We use AI to help us work smarter, serve more clients, and keep our promises, while remaining a relationship-driven business where our people are our greatest strength.

All applicants are expected to:

• Leverage approved AI tools, where appropriate, to improve the efficiency, quality, and impact of their work.
• Stay curious and open to new AI-enabled ways of working.
• Exercise sound judgment by reviewing and validating AI-generated content.
• Maintain accountability for the accuracy, quality, fairness, and integrity of work products by adhering to National Life’s AI guiding principles.
• Use AI responsibly and in accordance with company policies related to confidentiality, data privacy, security, compliance, retention and intellectual property.

Benefits

• Your benefits start day one and are flexible and customizable to your and your family’s specific needs. Check out the BENEFITS of a Career at National Life!