Head of Product Marketing

Job description

Why Technology at loveholidays? At loveholidays - we trailblaze together. We’re on a mission to open the world to everyone, giving our customers’ unlimited choice, unmatched ease and unmissable value for their next getaway. Our team is the driving force behind our role as our customers’ personal holiday expert - the smart way to get away. Technology at loveholidays underpins our vision to become the most loved OTA in Europe. We drive cutting-edge innovation and technical excellence to futureproof the business. Our systems process trillions of daily holiday offers, we deploy over a thousand times a month, serving thousands of requests per second. This is where you can accelerate your growth by solving complex challenges and broadening your skillset. Join us to create impact for our future in an exciting new chapter, owning your success and contributing to shared goals. We actively talk about technology https://tech.loveholidays.com/ and adhere to our key technology principles https://tech.loveholidays.com/the-5-principles-that-helped-scale-loveholidays-7ea0b0fd3df9 that have guided us this far. We are growing and have ambitious plans to expand across Europe, employing the best minds and technology to let us do this. The impact you'll have: Reporting to the CPO, you will build and own a capability that loveholidays has never had before: a dedicated function that connects market intelligence to proposition development, and proposition development to commercial outcomes. This is a new role. You will define what the loveholidays proposition should look like over a three to five year horizon: what we sell, to whom and in which markets. You will own the process of getting new propositions to market, from first validation through to launch. And you will maintain the competitive edge of our existing proposition as we scale across Europe. You will work at the intersection of commercial strategy, customer insight and platform delivery. Your ability to translate market understanding into clear requirements for product and engineering teams, and to drive cross-functional momentum behind launches, will be central to our growth. Your day-to-day: Product proposition pipeline - Translate company strategy, our vision and competitive intelligence into clear proposition expansion opportunities - Build a deep understanding of different customer segments: their needs, motivations and the perceived and real value of our proposition to them, getting hands on with research and experiencing the product to create deep empathy and knowledge and share that broadly across the business. - Track competitor business model and proposition shifts alongside broader market trends, and bring that intelligence into the business in a way that influences decisions - Build business cases for new products and segments; drive initial validation with user research, platform teams and commercial leads; champion them with the relevant exec and commercial leaders - Define what the loveholidays proposition should look like over a three to five year horizon and translate that vision into clear proposition and experience requirements for platform and commercial teams Go-to-market - Own go-to-market for new products and segments, coordinating across commercial and platform teams to ensure everything is in place for launch - Define the value position and segmentation approach for each launch - Own the assessment of initial launch performance and drive the iterations required to hit product-market fit, before handing over to our core and international operating teams to trade independently Your skillset: - You have significant experience in product marketing, proposition development or a closely related discipline, ideally within a consumer-facing digital business. - You are a strong strategic thinker: you can break down complex market dynamics and translate them into a clear, well-reasoned point of view that earns buy-in across the organisation. - You understand customers at a level that goes beyond research decks. You know how to build real insight and how to apply it to proposition decisions. - You are an exceptional communicator, written and verbal. You can make a complex argument simple and a simple argument compelling. - You know how to work in a matrixed organisation. You lead through influence and build momentum behind things you don't directly control. - You have a data-driven mindset. You bring evidence to your thinking and your strategies - You are hands-on. You can move between setting direction and doing the work, depending on what the moment requires. Perks of joining us: - Company pension contributions at 5%. - Individualised training budget for you to learn on the job and level yourself up. - Discounted holidays for you, your family and friends. - 25 days of holidays per annum (plus 8 public holidays) increases by 1 day for every second year of service, up to a maximum 30 days per annum. - Ability to buy and sell annual leave. - Cycle to work scheme, season ticket loan and eye care vouchers. At loveholidays, we focus on developing an inclusive culture and environment that encourages personal growth and collective success. Each individual offers unique perspectives and ideas that increase the diversity and effectiveness of our teams. And we value the insight and potential you could bring on our continued journey. The interview journey: 1. Intro to loveholidays with a member of the Talent team - 30 mins 2. 1st stage interview with CPO - 45 mins 3. 2nd stage - Culture and Values interview with CPO & CMO - 45-60 mins 4. Onsite Presentation - Present a product strategy case study to our CPO and other key stakeholders, followed by business stakeholder meets - 120 mins