Head of Product Marketing

Job description

**Samba is a media intelligence company. We know what the world is watching, reading, and thinking about — in real time, at scale, across every screen. Our data exists with the consent of over a billion people, organized into the most complete picture of consumer attention ever built. The biggest brands in the world use that picture to make smarter decisions. We think it’s the most interesting data asset on the planet, because it’s the most culturally relevant.** We are seeking a **Head of Product Marketing** to drive go-to-market strategies and support sales efforts across Advertisers, Publishers, and Tech Platforms. This leadership role will be instrumental in developing compelling messaging, creating impactful marketing collateral, driving thought leadership, and working closely with Product and Sales teams to achieve business objectives. ### Responsibilities - Lead the product marketing team that manages **go-to-market (GTM) strategy** for products, including target market definition, messaging, sales enablement, pricing, and market expansion. - Collaborate with **Product Management** to shape market strategy, conduct competitive analysis, and influence product roadmaps. - Partner with **Sales and Services** teams to drive revenue growth, improve customer retention, and enhance overall market positioning. - Develop and continuously refine **marketing collateral, sales tools, and product storytelling assets** to enhance engagement and conversion. - Establish **thought leadership** in the industry through content development, public speaking, and media contributions in collaboration with marketing and communications teams. - Align product marketing efforts with broader **Samba TV portfolio innovations** to maximize impact. - Support **sales training and enablement**, working with internal teams to develop training systems and curriculum. ### Requirements - Bachelor's degree required; MBA preferred. - 7+ years of experience in **product marketing including leading a team**, with a strong preference for experience marketing to agencies and brands. - Exceptional writing and communication skills, with the ability to simplify complex concepts for diverse audiences. - Proven ability to drive **results-focused marketing strategies** while maintaining a clear strategic vision. - Strong ability to collaborate across teams and **build credibility** with product, sales, and customer stakeholders. - Passion for technology and innovation, with a deep understanding of market trends and customer needs. - Ability to thrive in a **fast-paced, high-growth environment**, navigating ambiguity with confidence and adaptability.