Head of Product Marketing - IGaming - WFH

Job description

Workster is recruiting a Head of Product Marketing to lead product marketing for our iGaming portfolio. This is a remote, full-time position with the opportunity to shape go-to-market strategy, own product positioning across markets, and lead a small, cross-functional team. The role requires a strategic, data-driven product marketing leader with deep understanding of player journeys, acquisition and retention levers, and experience working with product, growth, commercial and creative partners in a regulated gaming environment. Your Role Define and execute the global product marketing strategy for the iGaming product suite, aligning roadmaps, launches and lifecycle campaigns with business goals Own product positioning, messaging and value propositions tailored to multiple regulated markets and player segments Lead and mentor a small product marketing team; set priorities, provide coaching and foster a collaborative, high-performance culture Plan and manage product launches end-to-end, coordinating with product management, growth, CRM, creative and legal/compliance to ensure timely, compliant execution Develop go-to-market playbooks, enablement materials and sales/partner resources to drive adoption and commercial outcomes Use quantitative and qualitative insights (player analytics, A/B testing, user research) to shape messaging, feature prioritisation and campaign optimisation Define KPIs for product marketing initiatives, monitor performance, and report on impact to senior stakeholders with actionable recommendations Collaborate with regulatory, compliance and responsible gambling teams to ensure all product marketing activity meets local requirements and company policies Represent product marketing in cross-functional forums and contribute to broader product and commercial strategy Your Qualifications Proven experience (5+ years) in product marketing, growth marketing or product management within iGaming, gambling or adjacent digital entertainment sectors Demonstrable track record of launching product features and campaigns that drove measurable acquisition, engagement or revenue impact Strong commercial and analytical skills; comfortable working with data, experimentation frameworks and analytics tools Excellent written and verbal communication skills with experience creating positioning, sales enablement and consumer-facing copy Experience managing or mentoring a small team and working effectively with cross-functional stakeholders Knowledge of regulatory and compliance constraints in multiple jurisdictions and a commitment to responsible gambling principles Highly organised, proactive and able to prioritise in a fast-moving environment Fluent English; additional European languages are advantageous Eligible to work remotely in the country of employment and able to collaborate across CET-aligned hours The Offer Remote-first, full-time role with a competitive salary and performance-linked bonus potential Generous annual leave allowance and flexible working arrangements to support work–life balance Professional development budget, training and opportunities to attend industry events and conferences Equipment and home-office allowance to ensure a productive remote working setup Comprehensive benefits package in line with local employment practices where applicable Collaborative, diverse and inclusive culture with regular team events and cross-functional initiatives Opportunity to lead a high-impact function and influence product direction at scale