Head of Sales, Pet Food - Vietnam

Job description

Build the next stage of our Pet Food business in Vietnam Aboitiz Foods is looking for a commercially driven Head of Sales, Pet Food – Vietnam to lead the growth and transformation of our offline sales business across Vietnam. This is a hands-on national sales leadership role with responsibility for sales strategy, volume growth, gross margin, distributor development, key-account management and sales-team capability. The successful candidate will lead our field-sales organisation and strengthen our presence across distributors, pet shops and veterinary clinics. Working closely with the Head of Pet Food, Marketing, E-Commerce, Supply Chain and Technical teams, you will help establish a clearer commercial direction and a more professional, scalable sales organisation. What you will do Develop and execute the sales strategy and annual commercial plan for the Pet Food business in Vietnam. Deliver volume, revenue and gross-margin targets. Expand market share and grow the customer base across distributors, pet shops and veterinary clinics. Identify, appoint and develop strong distribution partners throughout Vietnam. Build strategic relationships with key accounts and priority customers. Improve distributor contracts, pricing discipline and commercial terms. Lead, coach and develop the Sales Supervisors and field-sales team. Raise sales standards through stronger planning, reporting, forecasting and performance management. Monitor market developments, customer feedback, competitor pricing and distribution activities. Ensure effective credit management, collections and customer-account discipline. Work with Marketing on offline and online campaigns, product launches, promotions and industry events. Partner with Supply Chain to improve product availability and support demand planning. Work with Technical colleagues to address product enquiries, customer concerns and technical training requirements. Identify new commercial opportunities, products and services that can support the future growth of the business. Min 10 years of total sales experience, including 5 years in sales management Bachelor’s degree in Business, Sales, Marketing, Animal Science or a related discipline. Significant experience in sales and commercial leadership within pet food, pet care, animal health, nutrition or FMCG. Direct pet-food experience is highly preferred. Strong experience managing distributors and building route-to-market strategies. A proven record of delivering sales growth while protecting or improving gross margin. Experience developing key accounts and acquiring new customers. Strong commercial capability in pricing, forecasting, collections and distributor negotiations. Demonstrated ability to coach, develop and raise the standards of a field-sales team. Strategic and analytical thinking, combined with a willingness to remain close to customers and day-to-day execution. Strong communication and stakeholder-management skills. Fluent Vietnamese and strong working English. Based in Ho Chi Minh City and willing to travel within Vietnam.