Head of Search & Media, Europe

Job description

Head of Search & Media, Europe Glanbia Join this dynamic team focused on delivering better nutrition for every step of life’s journey The Opportunity Are you excited to work in a fast paced, dynamic environment? Do you have the skills and passion to build brands brilliantly online? Are you ready for a role that allows you to be innovative and build new capabilities, and where you can see your impact every single day? And are you passionate about shaping the future of Digital at the world’s leading Sports Nutrition Company? At Glanbia Performance Nutrition (GPN), our mission is to inspire people everywhere to achieve their performance goals! We are a global leader in the performance nutrition industry and have a portfolio of brands including Optimum Nutrition (ON), Isopure, BSN, Nutramino, Amazing Grass, and Think! Our products are sold in over 130 countries. We are a values led organisation focused on driving sustainable business performance. We’re looking for an experienced, forward-thinking Head of Search & Media, Europe to own the strategy and delivery of Retail Media, Search, and Performance Marketing across our European markets. This is a high-impact leadership role at the heart of our E-Commerce growth ambition. You’ll be responsible for shaping the future of our digital presence across the full breadth of the digital ecosystem, using media not just as a performance lever but as a recruitment engine to reach and convert high-intent audiences. You will be responsible for driving awareness, customer acquisition, and revenue growth for our portfolio of iconic sports nutrition brands, while improving media effectiveness and performance across channels. This role suits someone who thrives in fast-moving environments, makes confident decisions, and turns strategy into results. You’ll be responsible for setting the direction for our digital media investment, lead a high-performing team, and working closely with Commercial, Brand, and E-Commerce partners to deliver standout customer experiences. Your remit will span the full search and media ecosystem - from Marketplaces and Online Grocery, to DTC, with a clear focus on building brand strength, engagement, conversion, and loyalty. You’ll bring a strong track record in senior digital marketing and media roles, enjoy setting direction as much as delivering outcomes, and play a key role in shaping our future digital, with real visibility and influence across the business. This role is based in London, reports into the E-Commerce Director for Europe, and sits within our E-Commerce Centre of Excellence. With responsibility spanning European markets, you’ll operate within a complex, cross-functional and geographically diverse stakeholder network, requiring strong communication, influencing, and collaboration skills. You’ll lead a team of two and work closely with the E-Commerce Team as well as local Market teams and central Brand and Marketing functions. We’re looking for someone with a winning mindset, positive energy, and a genuine passion for digital strategy and building high-performing teams. You’ll bring strong people leadership, clear communication, and a proven track record of success in demanding, strategic roles. If you’re motivated by challenge and want to make a meaningful impact on the next phase of our E-Commerce growth across Europe, this role offers real stretch, influence, and opportunity. Responsibilities Strategic Leadership Develop and implement a comprehensive Search, Retail Media & Performance Marketing Strategy aligned with European business objectives and the E-Commerce Performance Ambition. Lead the planning, execution, and optimization of digital marketing campaigns across retail media, paid search, display advertising, SEO, social, affiliate marketing, and email marketing. Drive industry leading Thought Leadership in Digital Marketing, to tap into opportunities for Glanbia. Stay ahead of industry trends, regulations, and emerging ad tech - to future-proof the organisation’s media strategies, drive competitive advantage and identify potential partners and opportunities for collaboration. Oversee investment allocation across Europe Digital Marketing channels, in partnership with Markets Build & manage relationships with external vendors, agencies, and technology partners to support performance marketing initiatives. Evaluate vendor performance, negotiate contracts, and ensure alignment with business objectives. Collaborate with the Global Marketing, Brand, Content and Commercial teams to ensure media activations amplify brand campaigns and drive measurable business impact. Retail Media & Marketplace Growth Lead the strategic relationships with Amazon Ads & Agency partners, retail media networks, and key third-party marketplaces, optimising spend to increase share of voice and conversion. Partner with Amazon / Marketplaces teams to align retail media investments with trade and promotional calendars. Establish best practices for product discoverability, campaign optimisation, and reporting within marketplaces. Search & Performance Marketing Drive search excellence (SEO, AEO, Paid Search) across European websites and marketplaces to maximise visibility and revenue. Oversee planning and delivery of performance media campaigns (programmatic, paid social, display, affiliate) with a focus on measurable ROI and efficient CAC. Set KPIs for all media channels and ensure robust tracking, attribution, and budget governance. Analytics & Reporting Define the measurement framework and work closely with analytics and finance teams to report on ROI, CAC, retention rates, and channel contribution to revenue. Monitor campaign performance metrics and present regular performance updates and insight, highlighting successes, areas for improvement, and actionable insights. Utilize data-driven insights to continuously optimize marketing campaigns for maximum ROI and performance. Drive a culture of continuous improvement, promoting a test and learn approach to ensure we are at the forefront of acquisition opportunities. Champion a data-driven test-and-learn approach to optimise customer acquisition, retention, and media efficiency. Build capabilities in audience targeting, first-party data activation, and lifecycle marketing to improve retention and LTV. Team Leadership & Development Collaborate with cross-functional teams, including Commercial, Marketing, Analytics and DTC to develop compelling plans, campaign assets and messaging and to build seamless customer journeys including the on-site experience. Build and lead a team of specialists across CRM, Amazon Retail Media, Performance Media, - providing guidance, mentorship, and professional development opportunities. Foster a culture of collaboration, innovation, and continuous learning within the team. Set clear goals and performance expectations for team members and conduct regular performance reviews. The Skills you will bring to the team 8+ years’ experience in digital marketing, retail media & performance marketing roles Strong track record in search marketing and managing retail media on marketplaces like Amazon. Expertise in customer acquisition channels including Social and CRM Proven ability to lead cross-channel strategies that drive measurable growth in D2C and marketplace revenue. Demonstrated leadership skills, with experience building, managing and developing teams. Experience managing multi-million-pound media budgets across European markets. Proficiency in analytics platforms (e.g., GA4, Looker/Power BI, Data Studio) and ad tech (Google Ads, Amazon DSP, programmatic platforms). Experience working with or for Media Agencies Deep understanding of attribution models, e-commerce funnel optimisation, and customer lifecycle marketing. Excellent stakeholder management skills, with the ability to influence across functions and seniority levels. Excellent leadership and communication skills, with the ability to inspire and motivate cross-functional teams. Strategic thinker with the ability to develop and execute innovative marketing strategies that drive business results. Where and how you will work The opportunity will be based in London with hybrid working arrangements available which offer you a greater choice in how you work and live, giving you a better work-life balance. What we would like to offer you! The opportunity to develop your career on a global stage, continuous learning through an on-demand learning platform, and a competitive compensation package including staff discounts, generous family leave policy, health & dental plan and competitive salary. About Glanbia Glanbia is a better nutrition company with three divisions: Performance Nutrition, Health & Nutrition and Dairy Nutrition. Collectively and with our partners we offer an incredible breadth of expertise in nutrition. We employ a team of 5800 people, work with global food and beverage companies, and sell our award-winning and market-leading brands and ingredients in more than 100 countries worldwide At Glanbia, we celebrate diversity, because we know that our individual strengths make us stronger together. We welcome and encourage interest from a variety of candidates, we will give your application consideration, without regard to race, colour, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. At Glanbia, our culture celebrates individuality, knowing that together we are more.