Head of SEO

Job description

About the role Paradise Media is a high-growth digital media company operating in the iGaming affiliate space. We give our team real ownership and an environment built for focus, execution, and performance. As Head of SEO for one of our flagship sites, you will have end-to-end ownership of the SEO strategy, execution, and long-term growth of a core asset in our portfolio. This is a senior, hands-on leadership role where you are accountable not just for rankings, but for traffic quality, revenue impact, and the long-term defensibility of the site. You will operate as the SEO owner of a single large system, working closely with developers and AI Integration Specialists, and using our internal AI tooling to orchestrate SEO at scale. This role combines strategy, technical depth, systems thinking, and execution. Roles & Responsibilities: Flagship Site Ownership Own the full SEO lifecycle of one flagship site, from strategy through execution and iteration. Be accountable for rankings, traffic, revenue contribution, and long-term SEO resilience. Define what “good” looks like for the site and drive toward it relentlessly. Strategy & Systems Define and continuously evolve the SEO strategy for the site, aligned with commercial goals. Set priorities across initiatives based on impact, effort, risk, and long-term value. Design SEO systems that scale: templates, workflows, guardrails, and automation. AI-Orchestrated Execution Orchestrate teams of AI agents to achieve SEO goals across the site. Use our internal AI toolset daily to plan, execute, and scale SEO workflows. Partner with AI Integration Specialists to extend automation, tooling, and feedback loops. Ensure the right balance between AI leverage and human judgment. Technical & On-Site SEO Own technical SEO in partnership with developers, including crawlability, indexation, Core Web Vitals, site architecture, and migrations. Lead keyword strategy, search intent frameworks, internal linking, and on-page optimisation at scale. Anticipate and manage SEO risk during launches, migrations, and structural changes. Performance & Risk Management Monitor rankings, traffic, revenue, and leading indicators of SEO health. Diagnose and respond to performance drops related to algorithm updates, technical issues, or competitive pressure. Make informed trade-offs between speed, quality, and risk. Leadership & Influence Act as the senior SEO authority for the flagship site across the organization. Mentor SEO managers and specialists who contribute to the site. Partner with leadership on roadmap planning, investment decisions, and long-term growth strategy. Requirements: Experience & Expertise Hands-on SEO experience with clear ownership of large or high-value sites. Proven experience scaling competitive websites in iGaming, gambling, or similarly aggressive verticals. Strong SEO foundation, including large-site architecture and complex migrations. Experience managing SEO risk in competitive, fast-moving environments. AI & Systems Mindset Comfortable using CLI-based AI tools (e.g., Claude Code) or able to learn rapidly. Experience building or operating AI-assisted SEO workflows. Systems-oriented thinker who designs repeatable, scalable solutions. Operator Profile Strong commercial intuition: understands how SEO decisions translate into revenue. Comfortable owning outcomes, not just tasks. Able to operate independently with minimal oversight. Calm under pressure during traffic drops, algorithm updates, or major launches. Our Benefits: Compensation: Highly competitive salary package. Work Environment & Ownership: Real responsibility and minimal bureaucracy ensure true ownership. Paradise Media is a fast-growing performance marketing company behind some of the most successful affiliate and iGaming brands in the world. We run a global network of high-authority sites across casino, sports, and entertainment built on data, experimentation, and top-tier SEO. We’re a private company with strong capital reserves and no outside investors, making us a stable, independent, and fast-moving place to grow your career. You’ll work directly with the CEO and leadership team, have a real voice in strategy, and see your ideas go live fast. We’re scaling quickly to become one of the largest privately-owned companies in iGaming. A team where smart, driven people can have a massive impact and build something enduring.