Head of SMB Segment Marketing

Job description

Head of SMB Segment Marketing Description - Job Summary • This role is responsible for overseeing one or more teams of segment lead marketing professionals, managing their day-to-day activities, including staffing, workflow, and budget management. The role guides the development of marketing plans in collaboration with global marketing and go-to-market marketing functions and ensures alignment with business priorities, goals, and strategic frameworks. Additionally, the role drives the execution of the go-to-market OPEX budget, oversees the development of RAD marketing objectives and strategy, establishes and monitors key performance indicators (KPIs), and guides the design and development of a sales intelligence dashboard. Responsibilities • Oversees one or more teams of segment lead marketing professionals, directing their day-to-day activities including staffing, workflow, and budget. • Overlooks the development of marketing plans in partnership with global marketing function and go-to-market marketing functions. • Guides the development of multiple marketing plan aligned with business priorities, goals, and strategic framework by business units and category. • Drives execution of the go-to-market OPEX budget by conducting risk assessments and opportunity assessments, and identifying investment opportunities. • Oversees the development of RAD marketing objectives and strategy for specific segments or verticals. • Leads establishment and monitoring of key performance indicators (KPIs) to measure the success and effectiveness of segment-specific initiatives. • Guides design and development of sales intelligence dashboard to feed account selection strategy using available insights, segment dashboard, and sales inputs/prioritization. • Applies expert subject matter knowledge, shapes knowledge base across businesses, functions, or regions, and provides strong leadership, driving change initiatives and monitoring performance goals. • Performs talent management responsibilities including recruitment, performance management, coaching and career development. Education & Experience Recommended • Four-year or Graduate Degree in Marketing, Communications, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence. • Typically has 10+ years of job-related experience or 8-10 years of management experience, preferably in marketing, sales, or a related field. Preferred Certifications NA Knowledge & Skills • Analytics • Business Development • Business Marketing • Business To Business • Customer Relationship Management • Data Analysis • Demand Generation • Digital Marketing • Go-to-Market Strategy • Key Performance Indicators (KPIs) • Market Research • Marketing • Marketing Communications • Marketing Management • Marketing Strategies • Product Marketing • Project Management • Salesforce • Social Media • Thought Leadership Cross-Org Skills • Customer Centricity • Prioritization • Resilience • Team Management • Strategic Thinking Impact & Scope • Impacts large functions and leads projects requiring knowledge of multiple disciplines or areas of HP. Complexity • Uses managerial concepts and company objectives to resolve highly complex issues in creative and effective ways. May achieve goals through subordinate supervisors. Disclaimer • This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management. Job - Marketing Schedule - Full time Shift - No shift premium (India) Travel - Relocation - Equal Opportunity Employer (EEO) - HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s). Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence. For more information, review HP’s EEO Policy or read about your rights as an applicant under the law here: “ Know Your Rights: Workplace Discrimination is Illegal "