Head of Social Media & Content

Job description

Job description Lead the next stage of one of Europe’s most visible real estate media platforms. At Drumelia, social media is not a supporting marketing channel. It is one of the core ways people discover our brand, build trust in it, and engage with the world of luxury real estate. This role is designed for someone who wants to build, not maintain. You will lead the strategy, direction, and evolution of our content across every major platform, including Spain’s most-followed real estate Instagram account with more than 200,000 followers and Europe’s most-subscribed real estate YouTube channel. You will define what we publish, who we create it for, where it belongs, and why it matters. Working closely with leadership, marketing, sales, and production, you will shape the next chapter of Drumelia’s content strategy while building and developing a growing social media and content team. This is a demanding role with significant ownership. We are looking for someone who challenges assumptions, brings new ideas, takes responsibility, and raises the standard of everything we produce. Based at our headquarters in Marbella, you will have access to some of Europe’s most exceptional properties, a highly engaged audience, and a platform with enormous potential for further growth. THE ROLE You will lead the strategy and execution of Drumelia's social media and content ecosystem, transforming our properties, expertise, people, and daily activity into meaningful content that strengthens our brand, grows our audience, and supports business objectives. This role combines strategic thinking with hands-on leadership. As the department grows, you will build processes, develop the team, and continuously improve the quality, consistency, and commercial impact of everything we publish. KEY RESPONSIBILITIES Lead the strategy and direction of all Drumelia social media channels Define content priorities, target audiences, distribution channels, and publishing strategy Develop new content concepts, recurring series, campaigns, and creative formats Turn our properties, people, expertise, and daily activity into engaging, high-value content Continuously improve our existing content, creative standards, and production workflows Lead, mentor, and develop the social media and content team as it grows Coordinate internal creators, editors, external production partners, and freelancers Work closely with leadership, marketing, and sales to align content with business priorities Monitor performance, identify opportunities, and use insights to continuously improve results REQUIREMENTS Three to five years of relevant experience leading social media and content, ideally within a premium, luxury, or aspirational brand A proven track record of significantly growing or transforming a brand's social media presence Strong strategic thinking combined with a willingness to be hands-on when needed Leadership skills with the ability to organise people, priorities, and production Excellent understanding of what makes content distinctive, relevant, and engaging Strong knowledge of social media platforms, emerging formats, and content trends A natural feel for luxury aesthetics and premium brand storytelling Understanding of how to build an engaged community, not simply increase follower numbers Commercial awareness and an understanding of how content generates trust, leads, and business results Excellent communication skills and professional English Full-time availability to work from our Marbella headquarters WHAT WILL MAKE YOU SUCCEED You are a builder, not a caretaker. You take ownership before being asked. You challenge existing ideas with thoughtful alternatives. You turn ambitious goals into practical plans and consistent execution. You care about quality, speed, and results equally. You continuously look for better ways of working, inspire those around you, and help raise the standard of everything your team creates. WHAT WE OFFER The opportunity to shape the future of one of Europe's leading luxury real estate media platforms Direct collaboration with company leadership and influence on strategic decisions Access to exceptional properties, people, stories, and production opportunities An established audience and platform with significant room for further growth The opportunity to build and lead a growing social media and content department A clear career path as both the company and the team continue to expand A full-time, in-office position at our new Marbella headquarters The opportunity to build both your career and your life in Marbella We are not looking for someone to manage what already exists. We are looking for someone capable of helping us decide what comes next.