Head of TikTok Shop

103644278

New York, NY · New York · United States

Posted Jul 28, 2026

Other
Growth Marketing

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Job description

About Lume and Mando

Founded in 2017, Lume is a transformative personal care brand on a mission to normalize body odor beyond pits and provide people with outrageously effective solutions so they don’t have to think twice about odor. We are pioneers of the whole body deodorant category, with a portfolio of odor-blocking products including anti-perspirants, aluminum-free deodorants, body washes, body creams, cleansing bars and laundry sprays. Lume products are OB/GYN developed, made with skin-safe ingredients that are gentle enough for the most sensitive parts and often referred to as “life-changing” by our customers. In late 2022, we launched a men’s line called Mando, bringing our expertise to the men’s personal care category. From whole body deodorants to body washes, our product offerings arm men with the confidence to show up as their best selves as they move about their busy day.

Lume and Mando are part of Mammoth Brands, the modern CPG company behind category-leading brands Harry’s, Flamingo, Lume, Mando, and Coterie. Driven by a mission to “Create Things People Like More,” the company is creating a new model—and home—for brands, founders, and talent looking to solve unmet needs, improve peoples’ lives and ultimately change the status quo. Even as we grow, we take extra care to maintain the small, scrappy, entrepreneurial culture that helped to get us where we are today: a company that people like more, that better serves its customers, employees, and community. Mammoth Brands is committed to making a positive impact and donated over $20 million through our network of nonprofit partners to date.

We build brands that move fast and think big — and we hire people who are curious about AI, willing to experiment with it in their day-to-day work, and excited to accelerate what's possible. We prioritize giving our team the tools, training, and space to build real fluency, so you grow alongside the technology and help shape how we use it.

About the Team

The TikTok Shop and other social commerce channels are at the forefront of both marketing and commerce for Mammoth Brands. In this role, you will manage a high performing team to grow our entire social commerce ecosystem: setting the creator, content, product, and platform strategy, owning creator outreach and engagement and managing the commerce platforms (starting with TikTok shop) for Harry’s, Flamingo, Lume and Mando. We believe social commerce is one of the fastest-moving and most culturally connected channels in e-commerce today. We are investing materially to drive a step function change in scale for our brands and looking for a leader to take our brands to the next level. This is a team that moves fast, thinks big, and takes pride in being the internal experts on a channel that the rest of the organization looks to for what's next.

About the Role

In this role, you will drive the entirety of our social commerce efforts. You will own the channel's full P&L, growth strategy, creator and affiliate programs, livestream commerce, merchandising, and operational performance. This role sits at the intersection of culture, commerce, and performance – and requires someone who can set the strategic direction, set strategy and aligned vision with senior leadership cross-functional partners, build the systems and team needed to scale, and drive results day in and day out.

You will work closely with Growth Marketing, Brand Marketing, Social and Integrated Comms, Digital, R&D, Supply Chain, and Finance.

Own the TikTok Shop Growth Strategy & P&L

Set the vision, strategy, and multi-brand roadmap for TikTok Shop, grounded in a sharp perspective on where the platform and social commerce are headed
Own the channel P&L across four brands – managing GMV growth, customer acquisition efficiency, margin, and omnichannel halo impact
Build and maintain forecasts, KPIs, and reporting infrastructure in partnership with Finance and Analytics; present channel performance and strategic direction to senior leadership and cross-functional stakeholders
Identify and size growth opportunities across new formats, creator segments, product categories, and platform capabilities

Build and Scale Affiliate & Creator Strategy

Set the strategic framework for creator partnerships across tiers, segments, and niches – balancing creator performance, content quality, and commission optimization
Lead the test-and-learn creator model that focuses on high-volume, conversion-driven performance
Oversee briefing and messaging strategy, ensuring creators are equipped with important points of difference by brand and hero product value propositions
Build scalable, repeatable processes for creator onboarding, sampling, content testing, and performance evaluation

Lead Shop Strategy and Merchandising

Drive product assortment, virtual bundling, pricing strategy, and promotional architecture across all four brands, with a social commerce-first lens that influences long-term assortment decisions
Lead TikTok SEO strategy – ensuring PDPs, video titles, captions, and content are optimized for TikTok's native search, AI-generated search summaries, and Google Search indexing
Leverage platform capabilities including Shop Ads, subscriptions, CRM tools, and promotional levers to maximize conversion and retention
Measure in-platform and omnichannel performance at the product and brand level to continuously inform creator and merchandising strategy

Own LIVE Commerce

Develop and own the LIVE commerce strategy across brands and partner closely with agency/internal teams to execute
Drive continuous improvement on LIVE-specific conversion metrics and integrate LIVE into the broader channel performance framework

Drive Operational Excellence Across Cross-Functional Teams

Partner with Supply Chain to build demand planning processes that keep TikTok Shop inventory healthy and in sync with creator and campaign activity
Partner with Finance to manage ad spend, sampling budgets, commission structures, and retainer programs within ROAS guardrails
Partner with Brand and R&D to identify exclusive product opportunities and ensure channel activity is synergistic with price pack architecture across all marketplace and DTC touchpoints
Work closely with other Growth leads to monitor cross-channel performance and maximize overall ROAS

Lead and Develop the Team

Manage and develop a team of TikTok Shop Managers and growth assistants, setting clear goals, priorities, and a high performance bar
Act as a coach and mentor, developing the next generation of commerce and growth talent within the organization
Represent TikTok Shop with clarity and conviction in cross-functional forums, executive reviews, and planning cycles

Stay Ahead of the Curve

Serve as the internal authority on TikTok platform trends, algorithm updates, commerce features, and AI-powered tools
Track shifts in consumer purchase behavior on the platform – including the growing role of search intent, community-driven validation, and authentic creator content over polished production
Regularly benchmark competitor activity and emerging formats to ensure Mammoth Brands stays at the leading edge of social commerce
Lead the discovery and launch of future social commerce platforms beyond TikTok Shop — with a focus on channels where creator content and community drive the purchase experience.

This should describe you:

You thrive in environments where you set audacious goals and have the opportunity to set strategy, deploy resources and drive a team to run at those goals
You live and breathe TikTok and social commerce – you understand both its culture and its commerce mechanics deeply
You are a performance-oriented entrepreneur who obsesses over P&L and finds creative ways to grow it
You have killer creative instincts and know how to develop messages that cut through – paired with rigorous, data-driven decision-making
You are equally comfortable setting strategy and rolling up your sleeves to execute
You have a proven track record of cross-functional leadership, owning results, and setting strategy with conviction to senior stakeholders
You are an organized, forward-thinking leader who builds systems that scale
You are a passionate coach who develops high-potential talent
You may have experience in personal care, beauty, or CPG, but not neccessary
You take your work seriously, but don’t take yourself too seriously
You likely have 10+ years of experience in e-commerce, growth marketing, influencer marketing, or social commerce and 3+ years of leadership experience in a people management role

Who you will work with:

Report to the Head of Growth Marketing
Work side-by-side with best-in-class Performance Marketing teams
Manage a team made up 3 direct reports, and x growth assistants, and external agencies

Benefits and perks

Medical, dental, and vision coverage
401k match
Equity in Mammoth Brands
Flexible time off and working hours
L&D stipend
4 weeks sabbatical after 5 years, 6 weeks after 10 years, and 8 weeks after 15 years
20 fully paid weeks off for parents who give birth, or 16 fully paid weeks off for all other paths to parenthood
Fun IRL and virtual events including happy hours, team building events, and parties on our rooftop
Free products from our family of brands

The Mammoth Brands' working model is in-office Tuesday, Wednesday, and Thursday. Our beautiful 70,000 square foot SoHo office is decked out with bagels on Wednesdays and lunch on Thursdays, and fully stocked kitchens with snacks, coffee, and drinks everyday. Can’t forget the free products and the opportunity to have some meetings without Zoom!

We can’t quantify all of the intangible things we think you’ll love about working at Mammoth Brands, like the exciting challenges we tackle, the smart and humble team you’ll get to work with, and our supportive and inclusive culture. That said, our salary ranges are based on paying competitively for our size and industry, and are one part of our total rewards package, which also includes a comprehensive set of benefits and our equity program. The base salary hiring range for this position is $195,000-$240,000, but the final compensation offer will ultimately be based on the candidate’s location, skill level and experience.

Mammoth Brands is committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together.

Mammoth Brands is an Equal Opportunity Employer, providing equal employment and advancement opportunities to all individuals. We recruit, hire and promote into all job levels the most qualified applicants without regard to race, color, creed, national origin, religion, sex (including pregnancy, childbirth and related medical conditions), parental status, age, disability, genetic information, citizenship status, veteran status, gender identity or expression, transgender status, sexual orientation, marital, family or partnership status, political affiliation or activities, military service, domestic violence victim status, arrest/conviction record, sexual or reproductive health decisions, caregiver status, credit history immigration status, unemployment status, traits historically associated with race, including but not limited to hair texture and protective hairstyles or any other status protected under applicable federal, state and local laws. Mammoth Brands' commitment to providing equal employment opportunities extends to all aspects of employment, including job assignment, compensation, discipline and access to benefits and training.

We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our company.

If visa sponsorship is required for work authorization, please note that Mammoth Brands in collaboration with immigration counsel will manage and submit all necessary legal filings on behalf of the candidate.