Head of User Acquisition | Betty CA

Job description

**About Us:**Betty is an innovative entertainment company pioneering at the intersection of real-money online casinos and casual mobile gaming. Betty Canada is a scale up company accredited by the Alcohol and Gaming Commission of Ontario (AGCO) as a B2C operator in February 2023, we've set a new standard in the industry. Our mission is to redefine the online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy themselves safely. We are committed to accessibility, fairness, and inclusivity, fostering a community of like-minded individuals who value ethical gaming practices and prioritize our players' safety and enjoyment above everything else. **Our Values:** - **We are honest**- we value honesty in all aspects. - **Bring the Olives**- we offer premium customer experience. - **Think Big**- we believe in always striving for more. **About the Role:** We are looking for an experienced **Head of User Acquisition** to lead our acquisition strategy and team across Web, iOS and Android. This is a senior leadership role responsible for scaling new customer acquisition while maintaining strong efficiency and player quality. You will own channel strategy, budgets, performance and team development across a large and sophisticated UA operation. The ideal candidate combines deep performance marketing expertise with strong commercial judgement, analytical thinking and proven experience leading high-performing teams. **Key Responsibilities:** - Own the User Acquisition strategy across **Web, iOS and Android**. - Lead, develop and manage the UA team, setting clear priorities, targets and areas of ownership. - Own significant acquisition budgets and allocate investment across channels based on performance and growth opportunities. - Drive performance across major acquisition platforms including Google, Meta, Apple Ads, programmatic and emerging channels. - Own key acquisition KPIs including customer volume, CAC, conversion, player quality and ROAS. - Identify new channels, partners and growth opportunities while continuously improving the existing channel mix. - Work closely with CRO, Creative, Analytics, Product and Marketing to improve the full acquisition journey. - Build a strong testing culture across media, audiences, creative, landing experiences and new acquisition opportunities. - Ensure measurement, attribution and reporting provide a reliable view of performance and support effective decision-making. - Communicate performance, opportunities, risks and recommendations clearly to senior leadership. **Requirements:** - 7+ years of experience in User Acquisition, Performance Marketing or a closely related field. - Significant experience managing large-scale paid acquisition across both **web and mobile apps**. - Proven experience leading and developing performance marketing teams. - Deep knowledge of major acquisition platforms such as Google, Meta and Apple Ads. - Strong understanding of mobile attribution, measurement and performance analytics. - Experience managing substantial budgets with clear commercial accountability. - Strong analytical and strategic thinking, with the ability to move comfortably between high-level strategy and channel-level performance. - Excellent stakeholder management and communication skills. - Ability to operate effectively in a fast-paced, high-growth environment. - Fluency in written and spoken English. **Nice to Have:** - Experience in **iGaming** or online gaming. - Experience in another high-scale digital sector such as fintech, subscriptions, e-commerce or mobile gaming. - Experience with programmatic app acquisition and a broad mix of paid media channels. - Familiarity with regulated advertising environments. **What we offer:** - Competitive salary - Premium Health insurance - Career and skills development opportunities - Fun and collaborative team environment - New modern office space