Hematology Launch Lead

GSK remains committed to achieving bold commercial ambitions for the future. By 2031, we aim to deliver £40 billion in annual sales, leveraging our existing strong performance momentum to significantly increase our positive impact on the health of billions of patients globally. Our Ahead Together strategy is centred on early intervention to prevent and alter the course of disease, thereby protecting people and supporting healthcare systems.Our diverse portfolio consists of vaccines, specialty medicines, and general medicines.Through continuous innovation and a dedicated focus on scientific and technical excellence, we strive to develop and launch new, groundbreaking treatments that address critical health challenges. Hematology Launch Lead You will lead the delivering launch excellence for innovative hematology products. This senior commercial role leads the development and execution of impactful brand strategies across the assigned hematology portfolio. The position is focused on achieving strong commercial performance, driving effective marketing initiatives, and enhancing patient access through close cross-functional collaboration. Responsibilities: This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following: • Lead end-to-end launch planning and execution for new hematology products • Develop and implement robust brand strategies to maximize launch success and lifecycle value • Ensure launch readiness and aligned execution through collaboration with cross-functional teams (Medical, Market Access, Sales, Regulatory) • Build and maintain strong relationships with key opinion leaders (KOLs) and external stakeholders to reinforce brand positioning and support reimbursement efforts • Develop annual sales forecasts, budgets, and business plans; partner with sales teams to achieve performance targets • Monitor A&P investments and ensure alignment with financial plans and compliance requirements • Design and execute high-impact marketing programs tailored to customer and patient needs • Translate market insights, customer feedback, and competitive intelligence into actionable strategies •Coordinate promotional, scientific, and educational initiatives, including congress activities, symposia, PR, and collaboration with medical societies • Work closely with field teams to strengthen customer engagement and ensure effective execution of marketing initiatives Why You? Basic Qualification We are seeking professionals with the following required skills and qualifications to help us achieve our goals • Bachelor’s degree in Life Sciences, Business, or a related field; advanced degree preferred • Minimum 2 years of experience in pharmaceutical marketing • Strong analytical, strategic thinking, and communication skills • Demonstrated commercial acumen, including business case development, forecasting, and budget management • Proven ability to operate effectively in a competitive and dynamic market environment • Experience leading cross-functional teams and influencing stakeholders without direct authority • Ability to independently develop and execute marketing plans • Strong customer and patient focus, with the ability to engage effectively across internal and external stakeholders • Experience in digital marketing execution, including performance metrics, within a regulated healthcare environment • High ethical standards and a strong patient-centric mindset • Fluent in Turkish with strong working knowledge of English. Preferred Qualification If you have the following characteristics, it would be a plus • Relevant experience within hematology, oncology or other specialty care therapeutic areas • Proven track record in launching specialty care products • Strong understanding of the hematology market access and reimbursement environment Working Model This role is based in Türkiye and is hybrid. Regular on-site presence is required. Expect travel within Türkiye up to 40% of the time. What you will bring - A collaborative mindset and ability to build strong working relationships. - Practical focus on delivering results and improving patient outcomes. - Curiosity and openness to learn and adapt. - Clear, direct communication and the ability to influence at all levels. How to apply We want to hear from you. Please submit your CV and a short note explaining why this role excites you and how your experience aligns with the responsibilities. We welcome applicants from all backgrounds and encourage applications from underrepresented groups to support inclusion. Why GSK? You will join a team focused on patient outcomes and scientific excellence. You will have development opportunities and access to global expertise. You will work in a supportive environment that values inclusion, respect and open feedback. If you are ready to use your clinical knowledge and relationship skills to make a difference, please apply today. We welcome applicants from all backgrounds. What we offer You will join an organisation that aims to make a real difference to patients. We invest in learning and development to help you grow. You will work with people who value inclusion and diverse perspectives. If you want to build a meaningful career in oncology and help shape better outcomes for patients, we encourage you to apply. GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law. #LI-Remote Skills Data to Insights, Digital Fluency, Marketing Campaign Planning, Marketing Measurement, Marketing Strategy Implementation, Omnichannel Marketing, Scientific Literacy Why GSK? Uniting science, technology and talent to get ahead of disease together. GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases – to impact health at scale. People and patients around the world count on the medicines and vaccines we make, so we’re committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people. As an Inclusive employer, we encourage you to reach out if you need any adjustments during the recruitment process. Please contact our Recruitment Team at to discuss your needs. Please note should your enquiry not relate to adjustments; we will not be able to support you through these channels GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, colour, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law. Important notice to Employment businesses/ Agencies GSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSK's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and GSK. 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