iCafe marketing and biz development manager

Job description

Logitech is the Sweet Spot for people who want their actions to have a positive global impact while having the flexibility to do it in their own way. 罗技对希望通过自己的方式产生积极全球影响的人来说，是一个理想的地方。 团队和角色： 网吧营销和拓展经理 您的贡献： 做你自己。保持开放，保持渴求和谦卑，合作，挑战，决定并付诸行动，分享我们对平等和环境保护的热情，这些是您在罗技取得成功所需要的行为和价值观。 在这个策略型市场营销管理角色中，您将： 聚焦电竞馆、连锁网咖、高校电竞线下场景，主打品牌营销与渠道生态拓展，区别于传统销售。独立负责区域市场整体操盘，通过市场策略规划、终端品牌建设、场景营销落地、渠道商户赋能，提升品牌区域声量、渠道覆盖率与市场增量，是兼具品牌运营、营销策划、渠道拓展的复合型市场岗位。 核心岗位职责: 1. 负责区域电竞市场整体规划与策略落地，调研市场格局、用户需求及竞品打法，制定品牌拓展与市场渗透方案。完成空白市场开拓、存量渠道激活、优质资源深耕，搭建稳定、高粘性的区域电竞渠道生态，以策略驱动长期市场增长。 2. 全流程负责品牌推广项目方案策划、资源联动、落地执行、品宣曝光与数据复盘，以场景营销激活终端流量、拉升品牌增量。 3. 建立渠道商户赋能体系，为合作门店输出场景营销、门店运营、产品适配、流量提升等专项方案。深度维护渠道客情，匹配门店经营需求，提供定制化品牌与营销支持，提升渠道合作粘性与持续产出能力，搭建共赢生态。 4. 持续追踪行业趋势、竞品营销打法与渠道痛点，定期输出市场分析报告。结合市场变化迭代拓展节奏、营销玩法与运营策略，实现区域市场精细化、数据化运营。 5. 统筹品牌覆盖、渠道运营、活动转化、终端动销等核心数据复盘, 提升区域品牌占有率与整体市场产能。 6. 整合本地电竞馆、高校社团、行业IP及供应链资源，搭建区域营销资源矩阵。主导跨界联合推广、赛事联动与场景合作，打造标杆营销案例，构建区域品牌差异化优势。 关键资格： 1. 具备线下渠道营销、市场拓展、活动全案操盘、品牌终端运营经验优先；有电竞赛道、3C实体渠道Marketing统筹经验者优先，优秀市场方向人才可培养。 2. 具备良好的市场洞察与策略思维，可独立制定区域市场拓展方案；擅长线下营销全流程操盘与复盘优化；具备较强的渠道统筹、资源整合与商务沟通能力，能够独立负责区域品牌与渠道全盘工作，熟练以数据驱动营销决策。 3. 对线下场景营销及电竞市场高度敏感，思维灵活、擅长创新营销打法；具备全局思维、强目标感、统筹能力与抗压能力，专注长期品牌建设与渠道增量增长。 优先资格： 熟悉网吧及电竞馆市场 在罗技，我们鼓励协作。我们帮助团队进行协作/学习，而不会影响生产力或连续性，因此大部分工作岗位都可以远程办公。我们的混合工作模式允许一些员工远程工作，而其他人在办公场所工作。在这种工作模式中，团队里可能会有部分员工在远程工作，另一部分在办公室工作。 罗技是一个令人惊叹的工作地方，因为这里包容的环境允许员工做自己。作为一家全球公司，我们重视多样性，并接纳我们的不同之处。不符合每一项要求？没问题。如果您认为自己是这个机会的合适候选人，我们强烈建议您申请。我们想要见到您！ 我们提供全面和竞争力的福利计划和灵活的工作环境，旨在帮助您现在和将来照顾自己和您所爱的人。我们相信良好的健康意味着不仅在需要时获得医疗护理。罗技的文化鼓励个人实现健康、财务、情感、智力和社交，这样我们每个人都能创造、实现和享受更多并能够支持我们的家庭。我们迫不及待地想在这里告诉您更多信息，但篇幅有限，而且根据地点的不同信息会有所不同。 #LI-AH1 /LP /51jobs Across Logitech we empower collaboration and foster play. We help teams collaborate/learn from anywhere, without compromising on productivity or continuity so it should be no surprise that most of our jobs are open to work from home from most locations. Our hybrid work model allows some employees to work remotely while others work on-premises. Within this structure, you may have teams or departments split between working remotely and working in-house. Logitech is an amazing place to work because it is full of authentic people who are inclusive by nature as well as by design. Being a global company, we value our diversity and celebrate all our differences. Don’t meet every single requirement? Not a problem. If you feel you are the right candidate for the opportunity, we strongly recommend that you apply. We want to meet you! We offer comprehensive and competitive benefits packages and working environments that are designed to be flexible and help you to care for yourself and your loved ones, now and in the future. We believe that good health means more than getting medical care when you need it. Logitech supports a culture that encourages individuals to achieve good physical, financial, emotional, intellectual and social wellbeing so we all can create, achieve and enjoy more and support our families. We can’t wait to tell you more about them being that there are too many to list here and they vary based on location. All qualified applicants will receive consideration for employment without regard to race, sex, age, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability. If you require an accommodation to complete any part of the application process, are limited in the ability, are unable to access or use this online application process and need an alternative method for applying, you may contact us toll free at +1-510-713-4866 for assistance and we will get back to you as soon as possible.