Implementation and Activation Executive

Role Summary and Impact

EssenceMediacom, part of WPP, is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.

The Implementation & Activation Executive position plays a crucial role within the team, providing the foundation for success for our clients. You are responsible for all aspects of campaign implementation, optimisation, monitoring, and reporting. Working very closely with your manager, you will produce best-in-class solutions, offer unparalleled service, and deliver against targets.

You will manage the day-to-day activation workflow, from booking and loading campaigns with immaculate attention to detail to working alongside media partners to build a deep understanding of the media landscape. Your success will be measured by your accuracy in campaign delivery, your financial compliance, and your ability to build trust with junior client and internal stakeholders.

Core Responsibilities

• Support Client Relationships: Establish a clear understanding of client challenges, objectives, and initiatives, helping to build on the agency's reputation for outstanding client service.
• Develop Activation Connections: Begin developing strong working relationships with clients at a junior level as it relates directly to tactical activation.
• Manage Campaign Workflows: Support the booking, loading, optimising, material instruction, and tracking of client media campaigns in line with marketplace best practice and agency processes.
• Partner with Media Owners: Engage regularly with our external media partners to build your knowledge of the media landscape, core media principles, and the capabilities of each media touchpoint.
• Integrate Proprietary Tech: Collaborate with internal product teams, including WPP Media proprietary solutions teams, to understand their offerings and their relevance to your client portfolio.
• Drive Campaign Performance: Bring innovation and creativity to the table by leveraging market insights to optimise active campaigns.
• Oversee Reporting and Analysis: Support the construction of insightful, progressive post-analysis reports that clearly articulate campaign performance and key learnings.
• Ensure Flawless Financial Health: Take accountability for ensuring all financial and compliance processes are followed with 100% accuracy, including bookings, loadings, resolving account queries, and performing monthly proforma checks.
• Collaborate and Communicate: Openly communicate and collaborate with all internal key stakeholders on delivery and reporting, while positively contributing to and leading sections of team meetings.

Skills and Experience

What Makes You Great

• Empowered Team Player: You feel empowered to bring your authentic self to work and contribute to great teamwork, knowing your individual ideas and thoughts are welcome.
• Passionate & Curious: You have a genuine passion for our industry, relevant experience, and are excited to work with market-leading partners and technologies.
• Developing Landscape Knowledge: You possess well-developed, up-to-date knowledge of the media landscape and are confidently able to articulate current audience insights.
• Immaculate Attention to Detail: You maintain high standards of accuracy, specifically when working with campaign setups, client deliverables, and financial data.
• Exceptional Prioritisation: You have the ability to prioritise tasks effectively, ensuring that the most important and urgent items are identified and addressed first.
• Problem-Solving Mentality: You approach challenges with a proactive, solution-oriented mindset.
• Clear & Confident Communicator: You possess excellent verbal and written communication skills, with the ability to articulate what is working in a campaign and why.
• Results-Driven: You are motivated by performance, ensuring that campaigns deliver against set client objectives and targets.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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