Inbound Marketing Manager (B2B Pipeline & Demand Generation)Position Type: Full-Time, Remote Working Hours: U.S. Business HoursAbout the RoleWe’re hiring a content-driven and inbound-focused Inbound Marketing Manager to build and scale a high-performing organic B2B lead generation engine.This is not a cold outreach role.Your focus will be:Creating high-performing LinkedIn contentDriving meaningful audience engagementTurning conversations into qualified pipelineBuilding repeatable inbound growth systemsYou’ll work closely with the founder, who handles closing, while you focus on generating consistent inbound opportunities through content, positioning, and relationship-building.This role is ideal for someone who understands how to turn content into pipeline — not just impressions or engagement.What You’ll OwnContent-Driven Lead Generation (Primary Focus)Create and manage high-performing:LinkedIn postsCarouselsHooksContent campaignsDevelop content angles that attract:FoundersDecision-makersHigh-intent B2B buyersContinuously test and optimize content based on:ReachEngagementConversationsPipeline impactBuild content strategies designed to generate inbound demandContent → Conversation → PipelineTurn: LikesCommentsProfile viewsInbound engagement into meaningful conversationsInitiate natural, value-driven DMs based on user intentQualify prospects and move them into the sales pipelineBuild repeatable inbound workflows that generate qualified opportunitiesAudience Engagement & Lead NurturingEngage consistently with prospects through:CommentsDMsOngoing conversationsBuild long-term relationships with leads and decision-makersNurture inbound prospects through:Thoughtful follow-upsEducational contentStrategic messagingMaintain a non-salesy, trust-driven communication styleFunnel & Conversion OptimizationBuild simple inbound funnels: Content → Engagement → Conversation → CallDevelop:Lead magnetsNurture flowsConversion pathsOptimize conversion rates across each funnel stageImprove content performance using data-driven insightsSales & Founder CollaborationWork closely with the founder to improve lead quality and conversionShare insights regarding:Audience behaviorObjectionsMessagingContent performanceOptionally support early-stage sales conversations where neededRequired Experience & Skills2+ years of experience in:Inbound marketingContent-led lead generationOrganic B2B growthStrong experience growing and managing LinkedIn contentProven ability to generate:Inbound leadsBooked callsPipeline through contentExcellent copywriting and messaging skillsStrong understanding of B2B sales cycles and buyer psychologyAbility to connect content performance directly to business outcomesWhat Makes You a Great FitYou know how to turn content into pipeline — not just engagementYou understand inbound marketing systems and buyer journeysYou think in:FunnelsConversion pathsLead qualityYou are both:Creative with contentAnalytical with performanceYou take ownership of:LeadsConversationsPipeline growthYou understand how to build trust-based relationships through contentIdeal ExperiencePersonal brand growth experience on LinkedInExperience generating inbound pipeline for:B2B agenciesSaaS companiesConsulting firmsService businessesFamiliarity with:LinkedIn analyticsCRM systemsContent performance trackingExperience using AI tools such as: ChatGPTClaude for:IdeationResearchContent optimizationWhat a Typical Day Looks LikeYour day may include:Writing and scheduling LinkedIn contentReviewing engagement and content performance metricsResponding to comments and engaging with prospectsStarting conversations through thoughtful DMsQualifying inbound opportunities and routing leadsBuilding or refining inbound funnelsCollaborating with the founder on messaging and pipeline qualityTesting new hooks, content angles, and lead-generation ideasIn short: You build inbound demand by turning content, engagement, and conversations into qualified B2B pipeline.Key Metrics for Success (KPIs)Qualified inbound leads generatedConversations started from content engagementPipeline contribution and booked callsLinkedIn content performance and engagement qualityFunnel conversion ratesAudience growth and relationship qualityWhy This Role Stands OutDirect ownership over inbound pipeline generationHigh-impact role tied directly to business growthWork closely with the founder on strategy and executionCreative freedom with measurable performance ownershipOpportunity to build scalable inbound systems from the ground upRemote flexibility with strong long-term growth potentialInterview ProcessInitial Screening CallRecruiter InterviewFinal InterviewOffer & OnboardingApply NowIf you:Know how to generate pipeline through contentUnderstand LinkedIn-driven B2B growthEnjoy turning engagement into real business opportunitiesWe’d love to hear from you.
Inbound Marketing Manager (B2B Pipeline & Demand Generation)
Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours
About the Role
We’re hiring a content-driven and inbound-focused Inbound Marketing Manager to build and scale a high-performing organic B2B lead generation engine.
This is not a cold outreach role.
Your focus will be:
- Creating high-performing LinkedIn content
- Driving meaningful audience engagement
- Turning conversations into qualified pipeline
- Building repeatable inbound growth systems
You’ll work closely with the founder, who handles closing, while you focus on generating consistent inbound opportunities through content, positioning, and relationship-building.
This role is ideal for someone who understands how to turn content into pipeline — not just impressions or engagement.
What You’ll Own
Content-Driven Lead Generation (Primary Focus)
- Create and manage high-performing:
- LinkedIn posts
- Carousels
- Hooks
- Content campaigns
- Develop content angles that attract:
- Founders
- Decision-makers
- High-intent B2B buyers
- Continuously test and optimize content based on:
- Reach
- Engagement
- Conversations
- Pipeline impact
- Build content strategies designed to generate inbound demand
Content → Conversation → Pipeline
- Turn:
- Likes
- Comments
- Profile views
- Inbound engagement
into meaningful conversations
- Initiate natural, value-driven DMs based on user intent
- Qualify prospects and move them into the sales pipeline
- Build repeatable inbound workflows that generate qualified opportunities
Audience Engagement & Lead Nurturing
- Engage consistently with prospects through:
- Comments
- DMs
- Ongoing conversations
- Build long-term relationships with leads and decision-makers
- Nurture inbound prospects through:
- Thoughtful follow-ups
- Educational content
- Strategic messaging
- Maintain a non-salesy, trust-driven communication style
Funnel & Conversion Optimization
- Build simple inbound funnels: Content → Engagement → Conversation → Call
- Develop:
- Lead magnets
- Nurture flows
- Conversion paths
- Optimize conversion rates across each funnel stage
- Improve content performance using data-driven insights
Sales & Founder Collaboration
- Work closely with the founder to improve lead quality and conversion
- Share insights regarding:
- Audience behavior
- Objections
- Messaging
- Content performance
- Optionally support early-stage sales conversations where needed
Required Experience & Skills
- 2+ years of experience in:
- Inbound marketing
- Content-led lead generation
- Organic B2B growth
- Strong experience growing and managing LinkedIn content
- Proven ability to generate:
- Inbound leads
- Booked calls
- Pipeline through content
- Excellent copywriting and messaging skills
- Strong understanding of B2B sales cycles and buyer psychology
- Ability to connect content performance directly to business outcomes
What Makes You a Great Fit
- You know how to turn content into pipeline — not just engagement
- You understand inbound marketing systems and buyer journeys
- You think in:
- Funnels
- Conversion paths
- Lead quality
- You are both:
- Creative with content
- Analytical with performance
- You take ownership of:
- Leads
- Conversations
- Pipeline growth
- You understand how to build trust-based relationships through content
Ideal Experience
- Personal brand growth experience on LinkedIn
- Experience generating inbound pipeline for:
- B2B agencies
- SaaS companies
- Consulting firms
- Service businesses
- Familiarity with:
- LinkedIn analytics
- CRM systems
- Content performance tracking
- Experience using AI tools such as:
- ChatGPT
- Claude
for: - Ideation
- Research
- Content optimization
What a Typical Day Looks Like
Your day may include:
- Writing and scheduling LinkedIn content
- Reviewing engagement and content performance metrics
- Responding to comments and engaging with prospects
- Starting conversations through thoughtful DMs
- Qualifying inbound opportunities and routing leads
- Building or refining inbound funnels
- Collaborating with the founder on messaging and pipeline quality
- Testing new hooks, content angles, and lead-generation ideas
In short:
You build inbound demand by turning content, engagement, and conversations into qualified B2B pipeline.
Key Metrics for Success (KPIs)
- Qualified inbound leads generated
- Conversations started from content engagement
- Pipeline contribution and booked calls
- LinkedIn content performance and engagement quality
- Funnel conversion rates
- Audience growth and relationship quality
Why This Role Stands Out
- Direct ownership over inbound pipeline generation
- High-impact role tied directly to business growth
- Work closely with the founder on strategy and execution
- Creative freedom with measurable performance ownership
- Opportunity to build scalable inbound systems from the ground up
- Remote flexibility with strong long-term growth potential
Interview Process
- Initial Screening Call
- Recruiter Interview
- Final Interview
- Offer & Onboarding
Apply Now
If you:
- Know how to generate pipeline through content
- Understand LinkedIn-driven B2B growth
- Enjoy turning engagement into real business opportunities
We’d love to hear from you.
Pavago - Connecting You to Global Remote Opportunities 🌍At Pavago, we redefine the boundaries of talent recruitment. Dive into a world where your geographical location doesn't restrict your career aspirations. As a distinguished international recruitment agency, we specialize in connecting remote talents with companies eager to tap into global expertise.🌟 Why Consider Opportunities Through Pavago?Competitive Pay: Command the salary you deserve, regardless of where you reside.Broad Horizons: Unlock a wide array of remote positions spanning diverse industries and regions.Skill Enrichment: Work alongside international teams, contribute your unique insights, and amplify your career trajectory.Whether you're a seasoned professional hunting for a novel global venture or a budding talent keen on leaving an international imprint, Pavago is your conduit to businesses that appreciate and seek out worldwide perspectives.Embrace a realm where opportunities transcend borders. Together, let's pioneer the next era of remote work. 🚀Explore global opportunities with us today!"
Pavago - Connecting You to Global Remote Opportunities 🌍
At Pavago, we redefine the boundaries of talent recruitment. Dive into a world where your geographical location doesn't restrict your career aspirations. As a distinguished international recruitment agency, we specialize in connecting remote talents with companies eager to tap into global expertise.
🌟 Why Consider Opportunities Through Pavago?
Competitive Pay: Command the salary you deserve, regardless of where you reside.
Broad Horizons: Unlock a wide array of remote positions spanning diverse industries and regions.
Skill Enrichment: Work alongside international teams, contribute your unique insights, and amplify your career trajectory.
Whether you're a seasoned professional hunting for a novel global venture or a budding talent keen on leaving an international imprint, Pavago is your conduit to businesses that appreciate and seek out worldwide perspectives.
Embrace a realm where opportunities transcend borders. Together, let's pioneer the next era of remote work. 🚀
Explore global opportunities with us today!"
