Independent Board Director (Performance AdTech)

Job description

**Appodeal** is a dynamic US-based product company with a truly global presence. We have offices in **Warsaw, Barcelona and Parkland (FL),** along with remote team members located around the world. Our company thrives on diversity, collaboration, and innovation, making us a leader in the mobile app monetization space. **Why Appodeal?** At Appodeal, we’re more than just a company—we’re a team united by a common mission: **Help people discover and grow their talents through products that enable successful mobile app businesses!** We take pride in our cutting-edge product and our internationally dispersed team of talented professionals. Here’s what we value, and what we hope you do too: - **Continuous Learning and Growth:** We are passionate about learning, growing personally, and building rewarding careers. - **Making an Impact:** We are committed to building a history-defining company that leaves a lasting impact on the mobile app industry. - **Solving Exciting Challenges:** We tackle complex problems every day, supported by a team of world-class professionals and mentors. - **Enjoying the Journey:** We believe in having fun while working toward our goals. We are seeking an **Independent Board Director** with deep e**xperience in performance-based advertising technology, particularly DSP platforms driven by machine learning and optimization algorithms.** This individual should bring operator-level experience from leading performance advertising platforms and be able to contribute meaningfully to discussions around: - DSP product strategy; - machine learning driven ad optimization; - advertiser acquisition and growth; - competitive positioning in performance advertising; This is **a non-executive board position, not an operating role.** Appodeal is building a **performance-based DSP and advertising infrastructure platform** **powered by machine learning.** Our long-term objective is t**o build a global performance advertising platform that enables** **advertisers to acquire users and customers efficiently through data-driven optimization** **and ML-based bidding systems.**Appodeal operates a broader ecosystem that includes: - advertising infrastructure; - demand-side platform (DSP); - supply-side platform (SSP); - mobile game publishing and development. The company is profitable, growing, and operates globally across the United States and Europe. **Strategic Focus of the Role** The primary mission of this board role is to strengthen Appodeal’s ability to build a world-class ML-driven performance DSP. **The director will contribute a perspective on:** - performance advertising market dynamics; - DSP platform strategy; - advertiser growth and retention; - machine learning driven optimization; - industry partnerships; - competitive landscape. In addition to strategic insight, the company is looking for a director who is well-connected in the performance advertising ecosystem and can help the company stay closely aligned with industry developments. **Responsibilities** Board members are expected to: - Participate in quarterly board meetings; - Provide independent strategic guidance to the CEO and leadership team; - Contribute to discussions around product strategy, partnerships, and market positioning; - Help evaluate major strategic initiatives; - Provide perspective on industry trends and competitive threats; - Support the company through relevant industry connections and relationships; - Board members do not participate in day-to-day operations. **Ideal Background** We are looking for a senior operator with leadership experience in performance advertising platforms or performance marketing infrastructure. **What We Value** We are looking for individuals who bring: - deep expertise in performance advertising platforms; - strong industry network and relationships; - high strategic judgment; - an independent mindset; - willingness to challenge assumptions constructively; - long-term thinking aligned with building durable technology platforms. **Time Commitment** Estimated commitment: **approximately four weeks per year.** This includes preparation and participation in board meetings, as well as occasional strategic discussions with the leadership team. With an outstanding product and a mission that excites and inspires, Appodeal offers a unique opportunity to make an impact while being part of an amazing team. **Join us** and help shape the future of mobile app success!