Industrial & NA Channel Sr. Coordinator

Job description

This role will focus on optimizing channel partnerships, enhancing brand visibility, and supporting sales growth through innovative marketing programs tailored to the industrial channel and/or at an account level for National Accounts. Job Description: Key Responsibilities: · Develop and execute channel marketing strategies to support industrial account growth, including partner-specific campaigns, events, placements, and promotions. · Analyze market trends and partner performance to identify opportunities and implement data-driven strategies for improvement within the sales NAM/KAM. · Act as the liaison between internal teams (e.g., product, brand, sales) and channel partners to ensure alignment and drive joint marketing activities. · Coordinate and manage various activities related to promotions, special projects, and bids, optimizing operations and commercial reach. · Develop and execute promotional and commercial plans tailored for key national accounts. · Support bids and JSS projects by providing price quotations and necessary details for participation. · Validate product availability with the Supply team and communicate demand changes to optimize inventory and distribution. · Monitor and report on promo/program effectiveness, providing actionable insights to improve outcomes. · Foster strong relationships with sales partners, ensuring their needs are met and collaboration remains seamless. Qualifications: · Strong understanding of B2B marketing strategies and tactics. · Working knowledge of demand planning and supply chain management, including forecasting and collaboration with supply teams to ensure product availability. · Moderate understanding of financial principles to evaluate cost-effectiveness and assess the impact of decisions on profitability. · Proven ability to analyze data, manage projects, and deliver measurable results. · Excellent bilingual communication and relationship-building skills. · Proficiency in Microsoft, reporting and analytics software. · Ability to thrive in a fast-paced, collaborative environment. Preferred Skills: · Familiarity with industrial products/verticals, trends, and customer needs. · Experience managing partner networks or distributors.