Influencer Manager

Job description

Full-Time – Permanent Location: New York, NY (hybrid, preferred) – exceptional candidates outside NY considered for fully remote (US-based only) Type: Full-time, permanent Department: Influencer & Creator Partnerships Reports to: Senior Influencer Lead / Account Leadership About NewGen At NewGen, we’re a global social creative and creator agency made up of over 100 talented people worldwide, with offices in London (UK), Manchester (UK), and New York (USA). We partner with leading brands to shape culture, tell stories that matter, and harness the power of social-first creative and creators to drive meaningful impact. As a fast-growing agency with a collaborative, ambitious spirit, we bring together data, strategy, creativity, and innovation to deliver work that actually cuts through, connects, and creates conversation. Founded by our 30-under-30 co-founders, NewGen is an independent agency working with some of the world’s biggest brands. Privately owned and built to challenge the big networks and stale traditional agencies, we move fast, live social, and know that our fresh ideas can compete with anyone. Our work is trusted by some of the world’s biggest brands, including Pepsi, Samsung, Amazon, SEGA, and Cash App. Just as importantly, we’re the agency of choice for leading creators shaping culture today, from KSI and Amelia Dimoldenberg to PewDiePie. When the people driving conversations and influencing audiences trust us, it’s no surprise that the world’s most ambitious brands do too. Want to join the team? Here are our non-negotiables. Energy – Get involved, be heard, and contribute. This isn’t the place for an easy ride; we want people who bring energy and ideas. Quality – Quality comes first. If it doesn’t feel right, speak up. Everything we create should push boundaries and break new ground. Collaboration – We win as a team. No egos, no judgment, just support, collaboration, and collective success. Creativity – We thrive on fresh thinking. New ideas and bold approaches are what keep us moving forward. Partnership – Be a great partner to our clients. Everything we do should deliver on their objectives and create a positive, collaborative experience. This is paramount. Where you’ll be based This role is anchored in our New York office, working day to day alongside our US influencer and account teams, joining regular check-ins, briefings, client reviews, and creator calls in person. We’re open to fully remote candidates (US-based only) for the right person, but this is reserved for very experienced hires who can plug straight into a fast-moving team from day one with minimal ramp-up. The Role We’re looking for a permanent, full-time Influencer Manager to lead hands-on delivery across live influencer and creator campaigns for our client roster. This is an execution-focused role for someone who knows how to run influencer campaigns end-to-end, from casting through to reporting, and can hit the ground running. You’ll work closely with senior influencer leads and cross-functional teams, bringing structure, pace, and creator know-how to a busy, always-on roster. Above all, we want someone who understands that influencer marketing isn’t transactional; it’s about relationships, cultural relevance, and delivering programs that audiences actually care about. As an Influencer Manager at NewGen, you will: Manage end-to-end campaign delivery – Own briefing, casting, contracting, content review, posting, and reporting, keeping every workstream on track and on time. Source and vet creators – Identify and evaluate influencers and creators against brief requirements, from micro to top-tier talent. Own day-to-day creator relationships – Communicate with creators, agents, and managers to keep partnerships smooth, professional, and on schedule. Support negotiations and contracting – Assist with fee negotiations, usage rights, and contract terms, working within agreed budgets. Coordinate across teams – Partner with strategy, creative, and account teams to keep influencer workstreams integrated into the wider campaign. Report on performance – Track and report on campaign delivery and performance metrics for internal and client review. Social first x brand impact To succeed here, you need a deep understanding of the creator ecosystem, an instinct for which voices truly influence culture, and the ability to translate that insight into authentic, high-impact brand partnerships. This role is about understanding influence beyond follower counts, from community-led creators and emerging talent to established names, and knowing how to activate them in ways that feel real, relevant, and effective. It’s ok to be ‘chronically online’. What we’re looking for 4–5+ years' experience in influencer marketing or creator partnerships, agency or brand-side Experience managing influencer campaigns end-to-end, from casting through to reporting Strong existing relationships with creators, agents, and talent managers Confidence negotiating fees, usage rights, and contract terms Comfortable using influencer and project management tools/platforms Strong organisational skills and the ability to manage multiple workstreams under tight timelines A collaborative mindset and the ability to get up to speed quickly Role details Type: Full-time, permanent employee Location: New York, NY preferred (hybrid); fully remote considered only for exceptionally qualified, US-based candidates Compensation: $85,000 to $95,000 base salary, based on experience Start: As soon as possible