Influencer Marketing Manager

Job description

About the role We’re looking for a creative, data-driven Influencer Marketing Manager to join Deliveroo’s influencer team. You’ll own end-to-end influencer campaigns—working with agency and team to implement, and feed into, strategy and creator selection to execution and performance analysis—helping to drive brand awareness, customer acquisition, and cultural relevance. You’ll sit within the brand social team and collaborate closely with global brand, marketing, PR, and commercial teams to bring impactful campaigns to life. We work with a range of agencies to help produce our influencer content and community management. This role will be the key position in leading those relationships and working with them to develop and enhance our overall influencer partnerships. The role is hybrid, based in the London HQ office 3 days a week and will report to the Global Head of Influencer Marketing. What you'll be doing - Strategy & Planning - Implement Deliveroo’s influencer marketing strategy across UKI market - Identify opportunities to leverage creators for brand campaigns and seasonal moments - Define and maintain clear KPIs Campaign Management - Plan and oversee delivery of always-on through-the-line influencer campaigns (briefing, contracting, execution, reporting managed through agency) - Manage always-on influencer activity alongside large-scale campaign bursts - Ensure campaigns align with brand tone, values, and visual identity Creator Partnerships - Build and maintain relationships with a diverse network of creators (food, lifestyle, culture, local talent) - Identify and onboard new and emerging influencers to keep Deliveroo culturally relevant - Negotiate contracts, deliverables, and usage rights Cross-functional Collaboration - Partner with Marketing, Brand, PR, and Performance Marketing teams to amplify campaigns - Coordinate with legal and compliance teams on contracts and guidelines Analytics & Optimisation - Track and analyse campaign performance using data and insights - Optimise campaigns based on performance, audience insights, and trends - Report on ROI and provide actionable recommendations Trend & Market Insights - Stay ahead of social media and creator trends (TikTok, Instagram, YouTube, emerging platforms) - Identify cultural moments and opportunities for Deliveroo to show up authentically Requirements - 3+ years experience in influencer marketing, social media, or digital marketing - Strong understanding of influencer ecosystems, platforms, and tools - Proven experience managing campaigns with measurable business impact - Excellent relationship management and negotiation skills - Data-driven mindset with the ability to translate insights into action - Strong project management skills; able to manage multiple campaigns simultaneously - Passion for food, culture, and digital trends - Experience with briefing and reviewing creative assets, including videography, photography and graphics - Experience in fast-paced environment - A self-starter who is comfortable with constant change - Enthusiastic and collaborative team player Why Deliveroo Our mission is to transform the way you shop and eat, bringing the neighbourhood to your door by connecting consumers, restaurants, shops and riders. We are transforming the way the world eats and shops by making access to food and products more convenient and enjoyable. We give people the opportunity to buy what they want, as they want it, when and where they want it. We are a technology-driven company at the forefront of the most rapidly expanding industry in the world. We are still a small team, making a very large impact, looking to answer some of the most interesting questions out there. We move fast, value autonomy and ownership, and we are always looking for new ideas. Workplace & Benefits At Deliveroo we know that people are the heart of the business and we prioritise their welfare. Benefits differ by country, but we offer many benefits in areas including healthcare, well-being, parental leave, pensions, and generous annual leave allowances, including time off to support a charitable cause of your choice. Benefits are country-specific, please ask your recruiter for more information. Diversity At Deliveroo, we believe a great workplace is one that represents the world we live in and how beautifully diverse it can be. That means we have no judgement when it comes to any one of the things that make you who you are - your gender, race, sexuality, religion or a secret aversion to coriander. All you need is a passion for (most) food and a desire to be part of one of the fastest-growing businesses in a rapidly growing industry. We are committed to diversity, equity and inclusion in all aspects of our hiring process. We recognise that some candidates may require adjustments to apply for a position or fairly participate in the interview process. If you require any adjustments, please don't hesitate to let us know. We will make every effort to provide the necessary adjustments to ensure you have an equitable opportunity to succeed.