Influencer Marketing Manager (Freelance)

Job description

We’re looking for a **Freelance Influencer Marketing Manager** to identify, recruit, and coordinate talent for our social-first campaign work (organic, paid, and always on). This is a remote Freelance opportunity that may vary in weekly hours on one or more client accounts. **RESPONSIBILITIES:** **Creator Sourcing & Talent Management** - End-to-end creator management inclusive of identifying, recruiting and outreaching to talent, managing contract negotiations/redlines, budgets, content review and guiding influencers/creators with their deliverables - Build and cultivate relationships with creators, influencers, managers, and agents - Source UGC and creator talent using platforms like IMAI and your professional network - Maintain a vetted, organized creator roster across paid organic social needs - Match creators to briefs based on brand, tone, platform, and content requirements - Build positive, professional relationships with creators to support long-term collaboration - Support our internal “Movers+Creators” program which houses creators across various areas that M+S will tap into for quick turnaround programs **Creator Communication & Coordination** - Manage all creator communication end-to-end, including: - Outreach and onboarding - Brief delivery and clarification - Deadlines and deliverable expectations - Follow-ups and reminders - Ensure creators clearly understand briefs, content requirements, and brand guidelines - Proactively flag risks, delays, or misalignment to internal teams - Coordinate product samples as needed **Deliverables, Deadlines & Quality Control** - Responsive to the unpredictable 24/7 nature of social media campaign execution - Set and manage creator deliverables, timelines, and submission requirements - Ensure accurate tracking of creator activity, deliverables, and performance data. - Monitor content to ensure assets are: - Complete - High-quality - On-brief - Delivered on time - Coordinate reshoots, corrections, missing lines, or pronunciation fixes as needed - Ensure creators submit footage in the correct formats and specs for paid and organic use **Contracts, Invoicing & Asset Tracking** - Coordinate creator contracts, usage terms, and approvals - Ensure invoicing details are clear, accurate, and submitted on time - Track asset delivery status and usage rights across paid and organic channels - Partner with internal teams to ensure assets are stored, labeled, and accessible **Cross-Functional Collaboration** - Collaborate and work cross-functionally with Creative, Strategy, Production and Business Partnership teams to ensure influencer initiatives are aligned with wider campaign and client goals. - Ensure creator outputs align with strategic intent, brand voice, and platform needs **Trends & Culture** - Stay up to date on the latest influencer marketing trends across all social media platforms, with an emphasis on TikTok and FTC compliance requirements - Regularly analyze the competition and other best-in-class brands to inspire new ideas and executions – especially in new platform innovations - Contribute to team brainstorms and creative campaign ideation **Required Skills & Qualifications** - Experience managing influencer & creator partnerships of all following sizes - Strong organizational and project management skills - Clear, confident written communication - Familiarity with short-form video content (TikTok, Reels, Shorts) - Ability to manage multiple creators and deadlines simultaneously **QUALIFICATIONS** - 5+ years of experience in Creator Marketing/Influencer Marketing on social-first campaigns - Experience working with a wide variety of creators & influencers across a variety of categories (from nano creators to Macro creators) - Strong organizational skills with attention to detail and follow-through - Ability to manage multiple timelines, campaigns, and creator relationships simultaneously - Resourceful, proactive self-starter comfortable taking initiative in fast-paced environments - Clear written and verbal communication skills, particularly in creator-facing contexts - Ability to collaborate effectively across teams and support senior leaders - Deep passion for TikTok; experience with TikTok influencers a big plus but not required - Passion for delighting clients and going above & beyond - Keen eye for detail with the foresight to think about the bigger picture - Deeply curious and passionate about the creator economy, with a pulse on major trends and shifts within the industry - Spreads joy!