Influencer Marketing Manager (Lifestyle)
anotherco
Ciudad de México
Posted Apr 12, 2023
- Full-time
- another Mexico
Job description
OUR JOB IS TO **REVOLUTIONIZE** THE STRATEGIC COMMUNICATION
We are **[](http://another.co)**, a global communications agency founded in 2004. we have been transforming the way things are done. Revolution is in our DNA, and it guides every project we undertake.
Our mission is clear: **to create inspirational, powerful, and creative storytelling** that is always culturally relevant, leveraging the integration of our expert teams who can work across any channel, anywhere.
Our vision is ambitious: **we believe the right stories have the power to change everything**. Every campaign, piece of content, and idea that comes from [another](http://Another.co) aims to make a real impact.
**If you want to join a place where creativity has no limits and impact is real, this is your space.**
**Why Join Us?**
This is your chance to be part of the another Community, an innovative and multicultural team that’s redefining the rules of communication. If you're passionate about strategy, creativity, and results, this is the place for you.
**WE ARE HIRING:**
# Influencer Marketing Manager (Lifestyle)
---
### Requirements
- 4+ years of experience in Influencer Marketing, Creator Marketing, PR, Digital Marketing, or Brand Communications, preferably managing Lifestyle accounts.
- Proven experience developing and executing Influencer Marketing strategies for categories such as Fashion, Beauty, Luxury, Wellness, Hospitality, Travel, Food & Beverage, Entertainment, and Consumer Brands.
- Experience managing large-scale Influencer Marketing budgets, ideally exceeding $8M MXN annually.
- Strong knowledge of the Lifestyle influencer ecosystem in Mexico, including creators, celebrities, KOLs, talent managers, and management agencies.
- Experience selecting talent based on brand affinity, audience, lifestyle, engagement, content quality, relevance, performance, and brand safety.
- Strong experience developing creative briefs, storytelling, content territories, campaign formats, and creator deliverables.
- Proven ability to negotiate fees, deliverables, timelines, exclusivity, usage rights, cancellations, and commercial terms.
- Experience developing and managing UGC programs, including creator sourcing, contracting, usage rights, content production, approvals, and delivery.
- Experience developing creator-led events, launches, trips, experiences, product seedings, and brand activations.
- Strong analytical background and experience measuring and optimizing campaigns based on creator, content, format, and platform performance.
- Knowledge of metrics such as reach, impressions, views, engagement rate, CPE, CPV, EMV, conversions, ROI, and brand sentiment.
- Experience leading teams and maintaining direct communication with Lifestyle clients.
- Advanced English (mandatory).
---
### Activities
- Develop and lead Influencer Marketing strategies for Lifestyle accounts, aligned with client, brand, and business objectives.
- Define campaign objectives, audiences, platforms, content territories, creator profiles, formats, deliverables, and KPIs.
- Lead the scouting and selection of Influencers, Creators, KOLs, Celebrities, and UGC creators from Lifestyle-related categories.
- Manage negotiations with talent and management agencies, including fees, deliverables, exclusivity, usage rights, timelines, and contractual conditions.
- Develop creative and strategic briefs that clearly communicate the campaign concept, storytelling, brand guidelines, key messages, formats, deliverables, and mandatory requirements.
- Lead campaigns from beginning to end, including planning, contracting, briefing, content development, approvals, publication, monitoring, and reporting.
- Develop and oversee UGC programs, defining creator volume, content formats, production workflows, usage rights, timelines, and quality standards.
- Review creator content to ensure brand alignment, authenticity, visual quality, cultural relevance, and consistency with Lifestyle trends.
- Develop and coordinate events, launches, influencer trips, product experiences, seedings, and brand activations.
- Manage budgets and reallocate investment according to the performance of each creator, format, platform, and campaign objective.
- Analyze results to determine when to increase, maintain, modify, or stop investment in specific talents, formats, or content.
- Monitor trends, conversations, emerging creators, cultural moments, and opportunities relevant to Lifestyle brands.
- Develop performance reports and translate results into strategic and actionable recommendations for clients.
- Maintain strong relationships with influencers, celebrities, managers, agencies, stylists, producers, venues, and other relevant Lifestyle partners.
- Maintain direct client communication through strategic presentations, budget reviews, campaign updates, results, recommendations, and timelines.
- Lead and coordinate internal teams and external partners to ensure quality, profitability, timely delivery, and campaign performance.
---
### **Skills**
- Lifestyle Influencer Marketing Strategy
- Talent Scouting and Selection
- Lifestyle Trends and Cultural Awareness
- Creative Brief Development
- Storytelling and Content Strategy
- Influencer and Agency Negotiation
- Contracts and Usage Rights
- UGC Strategy and Production
- Events and Brand Experiences
- Budget Management
- Campaign Measurement and Optimization
- Talent and Management Agency Relations
- Strategic Thinking
- Leadership
- Client Management
- Decision-Making
- Problem-Solving
- Advanced English