Influencer Marketing Specialist

Job description

Relay is a digital banking platform that gives self-made business owners the tools and know-how to be great with money—bringing clarity, confidence, and control to every dollar earned, so they can turn hard work into lasting success. We do this by replacing financial guesswork with real visibility, transforming cash flow from a constant source of stress into a clear signal owners can use to run stronger, more resilient businesses. We're looking for an Influencer Marketing Specialist to join Relay's influencer team sitting within the larger brand org. You'll support campaign execution, creator research, brief development, content review, and post-campaign analysis. You'll also serve as the primary point of contact for Relay's affiliate program, owning day-to-day affiliate communication, onboarding, and reporting with backup from the broader team on deal terms, compliance calls, and performance escalations. This is a high-leverage role for someone with 2-3 years of marketing experience (ideally with foundations in social, influencer, content, or campaign coordination) who wants to specialize in influencer marketing and grow into a creator program owner over time. As you build judgment, platform fluency, and creator relationship skills, your scope will expand—starting with affiliate ownership and growing into onboarding small influencer partners with supervision, then into independent partnership ownership. You'll partner cross-functionally with Brand, Social, CX, and Demand Gen to keep creator and affiliate work integrated with broader marketing moments. You bring curiosity, urgency, and a developing point of view on the creator economy—and you treat every campaign as a chance to sharpen your craft and contribute fresh ideas to a program that's investing in becoming best-in-class. What You'll Be Doing - Serve as the primary day-to-day contact for Relay's affiliate program, managing affiliate communications, tracking performance, and escalating deal terms or compliance edge cases to senior team members - Support the team current team of Influencer managers across end-to-end campaign execution—coordinating timelines, maintaining trackers, drafting briefs and outreach messages, and ensuring assets are submitted, reviewed, and published on schedule - Research and build prospective influencer lists across platforms (TikTok, Instagram, YouTube, podcasts, newsletters), surfacing creators whose audiences align with Relay's SMB ICP and flagging non-traditional creators with latent SMB-owner concentration - Use AI tools (ChatGPT, Notion AI, Copy.ai, and similar) to accelerate first drafts of briefs, outreach messages, post-campaign summaries, and competitive scans - Review influencer content for formatting, compliance (FTC, usage rights), and brand fit before escalating to senior team members for final approval - Over time and with supervision from senior team members, take on direct onboarding of smaller creator partners—drafting their briefs, managing their communications, and shepherding their content through production - Track platform changes, FTC compliance updates, and emerging creator and affiliate trends, sharing relevant insights with the team in standups and async channels Who You Are - You have 2-3 years of experience in influencer marketing, social media, content, campaign coordination, or affiliate/partnership support, with at least some exposure to influencer or creator marketing - You're self motivated—you anticipate what your team needs, prepare drafts and checklists that help campaigns move faster, and take pride in clean follow-through - You're curious about the creator economy and follow it actively; you can identify creators before they trend and share fresh ideas with the team without being asked - You're an excellent written communicator who can draft creator outreach, affiliate updates, and brief content with clarity, professionalism, and warmth - You're organized and detail-oriented; you maintain trackers, hit deadlines, and keep documentation up to date so your team has visibility without having to chase you - You have working fluency with AI tools and use them to accelerate routine work, not to replace your judgment - You're excited about a role that's designed to grow with you—starting with affiliate ownership and support work, expanding into creator partnership ownership as your craft develops Bonus Points - You have experience working with an affiliate platform (Impact, PartnerStack, Tune, Refersion, or similar) - You've worked with brands that focus on small business owners, creators, or entrepreneurs - You have a personal POV on the creator economy—you follow it closely, save standout campaigns, and bring fresh perspective to your team - You have working knowledge of FTC compliance, usage rights, and creator brand safety basics The Interview Process - Stage 1: A 30-minute Google Meet video call with a member of the Talent team - Stage 2: A 45-minute Google Meet video call with the Director of Brand, Content, & Creative - Stage 3: A take-home case study followed by a 60-minute Google Meet video call with our team - Stage 4: A 45-minute in-person interview with a member of the Leadership team Our Compensation Approach We believe Relayers should feel rewarded for the impact they have on our mission and growth. Compensation follows impact. As impact increases, compensation grows, and we do not limit compensation changes to a once-a-year review cycle. The annual salary range for this role is $90,000 CAD to $110,000 CAD. For candidates who demonstrate full readiness for the defined scope of the role, the typical starting salary is $100,000 CAD. Offers below this point reflect candidates we believe can grow into the full scope of the role with support and development. Offers above this point reflect impact that meaningfully exceeds the role’s defined expectations or an expanded scope from day one. We encourage you to have a conversation with your recruiter and ask questions about compensation throughout the hiring process. For more information on our compensation philosophy and perks and benefits, visit our Candidate Hub https://www.notion.so/Candidate-Hub-1c7da8b7f88580a893f7d7c7852b064e?pvs=21. Why Relay Might Be the Perfect Fit For You - You push relentlessly for reinvention: You're always asking "how can this be better?" -- in your work, in your craft, in yourself. Comfort is a signal to push harder, not coast. You'd rather build something better than defend something familiar. - You crave autonomy: We trust our team with big challenges and the freedom to solve them. If you’re someone who takes initiative, is comfortable taking risks, and seeks input when needed, you’ll find the freedom here empowering. - You own your work: You take pride in your work, follow through on commitments, and feel a deep sense of responsibility for outcomes, not just tasks. - You build with AI, not just use it: You're actively embedding AI into how you work, pushing what's possible, and bringing your team along with you. - You care about impact, not noise: You care deeply about the substance of your work. You measure success by results, not recognition, and you let your work speak for itself. - You’re energized by complexity and ambiguity: You enjoy tackling problems that don’t come with a playbook. You’re comfortable building from scratch, iterating as you go, and collaborating to shape the best path forward. - You seek out feedback: You see directness as respect, not criticism. You actively seek input, sit with hard truths, and use feedback as fuel for improvement. - Small businesses are why we're here: Relay exists to help them thrive -- and that mission has to resonate with you. Join Us We're looking for people who are relentless, curious, and care deeply about the work. You're encouraged to apply even if your experience doesn't perfectly match the job description -- your perspective and drive matter more. We welcome diverse backgrounds and people who think critically, challenge the status quo, and want to help small businesses thrive. If you require accommodations at any stage of the hiring process, please reach out to your Talent Partner. Disclaimer: For compliance reasons, all offers of employment at Relay are conditional upon a successful background check and employment verification through Certn.