Integrated Marketing Manager

Job description

About the Role Audiense is seeking a strategic and hands-on Marketing Manager, Organic Growth & Campaigns to lead the planning, execution, and optimization of our organic marketing initiatives. This role will deliver and manage campaigns across organic social, email, and account-based marketing channels, while partnering closely with Content, Design, Product, Sales, and Leadership. The ideal candidate is both creative and analytical, with strong project management skills and a proven ability to turn business objectives into integrated campaigns that drive pipeline and revenue growth, strengthen brand awareness, and engage audiences. Responsibilities Campaign Strategy and Execution Lead the development of integrated organic marketing campaigns from ideation through execution, measurement, and optimization. Translate company priorities, product launches, customer insights, and market trends into compelling campaign concepts. Build campaign briefs, timelines, messaging frameworks, and distribution plans. Coordinate cross-functional campaign execution across Content, Design, Product, Sales, and Leadership. Ensure campaigns are aligned with brand positioning, audience needs, and broader go-to-market objectives. Monitor campaign performance and use insights to improve future initiatives. Organic Social Media Manage the organic social media strategy across relevant channels, including LinkedIn and other priority platforms. Develop and manage content calendars aligned with company priorities, campaigns, product updates, industry trends, and customer stories. Partner with Content and Design to create engaging, channel-specific social content. Write, edit, schedule, and publish posts while maintain ing a consistent brand voice. Monitor engagement, audience growth, and content performance. Identify opportunities to increase reach, conversation, and community engagement. Stay current on platform trends, evolving best practices, and emerging content formats. Email Marketing Develop and manage the overall email marketing strategy in partnership with relevant stakeholders. Plan and execute promotional and campaign-based emails that support business and revenue goals. Create and manage ABM email campaigns tailored to target accounts, industries, segments, and buyer personas. Develop nurture campaigns and customer journeys that educate prospects, support consideration, and drive conversion. Partner with Content, Product Marketing, Sales, and Leadership to develop relevant messaging and offers. Manage email calendars, audience segmentation, personalization, testing, and reporting. Monitor key performance metrics, including engagement, conversion, pipeline influence, and revenue contribution. Continuously test and optimize subject lines, messaging, calls to action, timing, and audience targeting. Cross-Functional Collaboration Collaborate closely with the Content team to develop campaign messaging, thought leadership, educational resources, and supporting content. Partner with Design to translate campaign concepts into effective visual assets across email, social, and other channels. Work with Product and Product Marketing to communicate product updates, launches, use cases, and customer value. Collaborate with Sales and Account Executives to align ABM and lifecycle campaigns with account priorities and revenue objectives. Partner with Leadership to understand strategic priorities and communicate campaign plans, progress, and results. Act as the central point of coordination for organic campaign initiatives and ensure deliverables remain on track. Reporting and Optimization Establish campaign goals, KPIs, and measurement frameworks. Report on organic social, email, campaign, and pipeline performance. Analyze performance data to identify trends, opportunities, and areas for improvement. Use audience and campaign insights to inform future messaging, segmentation, and channel strategy. Maintain organized documentation of campaign plans, results, learnings, and best practices. Qualifications 3–5+ years of experience in marketing, campaign management, demand generation, lifecycle marketing, content marketing, or a related field. Experience managing organic social media programs, particularly for a B2B or SaaS company. Hands-on experience developing and executing email campaigns, including promotional, ABM, and nurture programs. Strong campaign planning and project management skills. Excellent writing, editing, and communication abilities. Experience collaborating with Content, Design, Product, Sales, and executive stakeholders. Strong understanding of audience segmentation, buyer journeys, and lifecycle marketing. Analytical mindset with the ability to interpret performance data and make informed recommendations. Ability to manage multiple priorities and projects in a fast-paced environment. Strong attention to detail and a high level of ownership. Preferred Qualifications Experience in B2B data/tech, ecommerce, martech, or another complex technology environment. Experience supporting account-based marketing programs. Familiarity with marketing automation and CRM platforms such as HubSpot, Marketo, Salesforce, or similar tools. Experience with email marketing platforms and analytics tools. Familiarity with social media management, reporting, and project management tools. Experience collaborating on product launches or integrated go-to-market campaigns. Understanding of attribution, pipeline reporting, and marketing performance measurement. Success in This Role Success in this role will be measured by your ability to: Build and execute a consistent, high-performing organic campaign program. Increase engagement and audience growth across organic social channels. Improve email engagement, conversion, and pipeline contribution. Develop effective ABM and nurture campaigns that support the buyer journey. Strengthen collaboration across Marketing, Product, Sales, and Leadership. Turn insights and performance data into continuous campaign improvement. Deliver high-quality work on time while maintaining clear communication across stakeholders. Audiense is the audience intelligence platform trusted by global brands, agencies, and publishers to help them understand, segment, and activate their audiences. Our technology enables marketers to connect the dots between social data, cultural signals, and customer behavior — turning insight into marketing action. We’re looking for a proactive and organized specialist in paid media strategy and management to join our growing marketing team. This role is ideal for a data-driven marketing expert who’s eager to take ownership of paid media strategies, collaborate cross-functionally, and help fuel demand and engagement across every stage of the customer journey.