Integrated Marketing Manager - Australia

Job description

Note: the primary hiring location for this role is Singapore. About Plaud Inc. Plaud is building the real-world AI interface for professionals to amplify intelligence, elevate productivity and performance, loved by over 2,000,000 users worldwide since 2023. With a mission to amplify human intelligence, Plaud captures, structures, and compounds the intelligence generated in conversations — so humans can think better, decide faster, and execute with clarity. Plaud Inc. is a Delaware-incorporated, San Francisco-based company pushing the boundary of human–AI intelligence through a hardware–software combination. With full ISO 27001, ISO 27701, SOC 2, GDPR, EN18031, and HIPAA compliances, Plaud is committed to the highest standards of data security and privacy protection. To learn more about Plaud, please visit http://www.plaud.ai/https://www.plaud.ai and follow along on Instagram https://www.instagram.com/plaud_official/, https://twitter.com/PLAUDAI%22HYPERLINK%20%22https:/twitter.com/PLAUDAI%22%20%5C%22HYPERLINK%20%22https:/twitter.com/PLAUDAI%22%20%5CX https://twitter.com/PLAUDAI, Facebook https://www.facebook.com/plaudai, LinkedIn https://www.linkedin.com/company/plaudai/?viewAsMember=true, and YouTube https://www.youtube.com/@PLAUDAI Why You Should Join Us Plaud is building the next generation intelligence infrastructure and interfaces to capture, extract, and utilize intelligence from what people say, hear, see, and think. - Plaud is a bootstrapped, skyrocketing, profitable company with a $250M revenue run rate achieved in just three years. - Define the next-gen paradigm for human-AI interaction. - Gain exposure to cutting-edge AI for Pro tools and play a direct role in our global expansion. - Work with passionate teammates who value innovation, collaboration, and customer success. - Grow your career in a culture that champions continuous learning and fast career development. - Market-competitive compensation, global exposure, and a vibrant, creativity-fueled work atmosphere. What You Will Do - Own the Australia GTM strategy: Develop and execute a localized integrated marketing playbook that challenges rising competitors and builds Plaud's authority in the professional sector, benchmarked against best-in-class regional practices. - Lead 360-degree campaign execution: Run campaigns across PR, digital, social, and offline channels — from brief to post-campaign analysis — with full accountability for brand recall, engagement, and pipeline contribution in the Australia market. - Build the professional network and align spend to outcomes: Develop relationships with trade associations, media, and key industry stakeholders (boardroom to trade floor), while working with regional leadership to translate growth targets into channel/budget decisions and report spend efficiency against agreed KPIs. - Benchmark, analyze, and optimize: Continuously track Plaud's brand position against competitors, identify gaps using data and first-principles analysis, and adapt the approach to pursue best-in-class performance — drawing on a proven track record of owning a regional/country-level marketing function end-to-end with measurable brand or revenue outcomes. Skills, Qualifications and Experience We Look for - Brand-building in professional/B2B sectors (Australia): Proven ability to build brand authority by navigating trade associations, industry media, and corporate stakeholder relationships, with an established network within Australian professional/industry bodies. - End-to-end campaign execution: Hands-on experience planning and running multi-channel campaigns (PR, digital, social, offline) with full budget ownership and post-campaign performance reporting. - Australian market expertise with commercial edge: Deep understanding of the local media landscape, business culture, and professional-sector dynamics — able to localize global brand strategy and make independent, data-driven spend and channel decisions without heavy process structure. - Product and cross-cultural experience: Prior experience marketing a hardware or AI-powered consumer/professional product in Australia or APAC, ideally with a China-headquartered brand, navigating stakeholder alignment between local market and global HQ.