Integrated Marketing Specialist

Job description

## **Who We Are** [Qvest US](http://qvest.com/) is the global leader in technology and business consulting for the Media & Entertainment and Consumer Packaged Goods & Retail industries. We strategize, advise, design, develop and implement future-forward business & technology solutions. With expertise in digital media supply chain, data & analytics, IP & rights management, broadcast transformation, Salesforce and applied AI, our exceptionally talented teams partner with Fortune 1,000 companies to revolutionize markets and set new industry standards. ### **Who We’re Seeking** We are seeking an Integrated Marketing Specialist to drive the execution of our multi-channel marketing initiatives while contributing to our broader strategy. Positioned between tactical execution and strategic campaign planning, this role is ideal for a proactive, growth-minded marketer who is eager to take ownership of end-to-end campaigns, optimize digital channels, and build a long-term career in marketing. You will work closely with internal leadership, external agencies, and creative partners to bring integrated campaigns to life, analyze performance data, and help refine our go-to-market efforts. ### What You'll Do #### **Campaign Execution & Content Management** - Lead the end-to-end execution of integrated marketing campaigns across email, social, digital, and event channels. - Own email marketing administration, including campaign setup, segmentation, dynamic content build, and automated workflow management on Mailchimp. - Manage day-to-day coordination with creative partners and external agencies to ensure deliverables are on brief, on brand, and on schedule. #### **Digital Channels & Website Management** - Manage, update, and optimize digital channels and website content to support ongoing campaigns and user engagement. - Update site content and layout design as necessary to improve user experience and keep messaging current. - Execute paid and organic social media strategies across key platforms to build brand awareness and drive traffic. - Monitor, track, and report on social media performance, deriving actionable insights for future content optimization. #### **Events & Webinar Coordination** - Manage end-to-end logistics, promotion alignment, tech setup, and lead capture for virtual webinars and in-person events. - Coordinate pre-event promotion and post-event nurture sequences to maximize attendee ROI and pipeline conversion. - Build and set up landing pages and automation workflows to support event registration and follow-up. - Prepare communication kits and collateral for stakeholder outreach to expand event reach. - Update and maintain accurate client and attendee lists to support post-event engagement. #### **Analytics, Martech & Data Hygiene** - Maintain martech platform health, ensuring proper tag management, campaign tracking (UTMs), and contact list hygiene. - Monitor cross-channel marketing analytics, analyzing campaign impact against business goals. - Proactively identify process improvements and test new tactics to increase lead quality and overall channel effectiveness. ### What You'll Bring - **Experience:** 2–4 years of full-time marketing experience, preferably within an integrated or multi-channel marketing environment. - **Hands-on Tech Proficiency:** Hands-on experience with email marketing platforms (e.g., HubSpot, Marketo, Mailchimp) and Content Management Systems (e.g., WordPress). - **Social & Digital Expertise:** Demonstrated capability executing both organic and paid social media programs across platforms like LinkedIn, Instagram, and YouTube. - **Analytical Mindset:** Comfortable using web analytics (e.g., Google Analytics 4, Zoho) and data tools (Excel/Google Sheets) to evaluate metrics and make data-informed recommendations. - **Strategic Ownership:** Ability to take direct ownership of projects from concept to completion while identifying how tactical execution connects to strategic goals. - **Communication & Project Management:** Exceptional written/verbal communication skills with strong attention to detail and a proven track record of managing competing deadlines. - **Education:** Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent practical experience). ### Preferred Experience - Experience managing agency relationships, external contractors, or creative vendors. - Familiarity with design and layout tools (e.g., Canva, Photoshop, Adobe Creative Cloud) for light image resizing, asset adaptation, and presentation deck creation (e.g., Google Slides). - Basic understanding of CRM systems (e.g., Salesforce, HubSpot) and lead management workflows. - Strong project management skills with a proven ability to manage complex campaign timelines and deliverables. - Hands-on experience with contact list segmentation, data hygiene, and tag management across CRM and email platforms. - Working knowledge of email compliance guidelines, deliverability standards, and privacy laws (e.g., CAN-SPAM, GDPR).