International Digital Analytics Manager

Job description

## **About Monster Energy:** Forget about blending in. That's not our style. We're the risk-takers, the trailblazers, the game-changers. We're not perfect, and we don't pretend to be. We're raw, unfiltered, and a bit unconventional. But our drive is unrivaled, just like our athletes. The power is in your hands to define what success looks like and where you want to take your career. It's not just about what we do, but about who we become along the way. We are much more than a brand here. We are a way of life, a mindset. Join us. ## **A Day in the Life:** In the role of International Digital Analytics Manager, you’ll fuel the international digital growth of Monster’s diverse brand portfolio, transforming data into actionable strategies that power performance across web, social, paid media, search, and promotions. You’ll support the Analytics Director in defining the roadmap and designing impactful measurement frameworks, unlocking consumer insights, and implementing best-in-class analytics solutions that drive smarter marketing decisions and accelerate brand for international markets. ## **The Impact You'll Make:** - Analyze performance across paid social, online video, programmatic, CTV (Connected TV) , search, websites, organic social, creators, CRM (Customer Relationship Management), and eCommerce. Integrate additional media and commercial data where available to provide a comprehensive view of marketing effectiveness. Act as a data storyteller by creating dashboards and presentations that effectively convey actionable insights for technical and non-technical audiences. - Use Tealium or equivalent CDP (Customer Data Platform) solutions to analyze first-party data and develop audience segments based on consumer behavior, engagement, and lifecycle stage. Partner with CRM and media teams to define use cases for acquisition, engagement, retention, and reactivation. - Build and maintain detailed reports and dashboards in Power BI and Excel, focusing on key performance indicators across different data sources, including website traffic, e-commerce, and CRM metrics. Ensure data accuracy and integrity across all marketing platforms and tools. - Work cross-functionally with a global team to monitor campaign KPIs and data sources. Ensure alignment of marketing insights and recommendations with overarching campaign strategies and objectives. - Collaborate with relevant teams on tagging and pixel implementation using Google Tag Manager to ensure accurate tracking and reporting of marketing activities. - Design, implement, and analyze A/B tests to optimize marketing strategies and personalize site experiences and Identify opportunities to improve conversion rates and implement strategies to enhance user experience and increase sales. - Manage development of dashboards and analysis to answer strategic questions for the business - Explore and evaluate emerging AI technologies, including AI agents and agentic workflows, to identify opportunities to automate repetitive analytics tasks, accelerate insight generation, and improve marketing effectiveness. - Create institutional knowledge on analytics and educate senior leadership on digital and multi-channel customer trends - Use web analytics tools effectively with vast amounts of data in new and evolving environments and looking at data across platforms - Work with business stakeholders to define and evolve reporting/tagging requirements and tools that enable the team to better measure performance and drive actionable insights - Conduct regular data audits to ensure data hygiene and accuracy, and troubleshoot data feeds and integrations as needed ## **Who You Are:** - Prefer a Bachelor's Degree in the field of -- Marketing, Business Analytics, Data Science, Statistics, or a related field. - Additional Experience Desired: Between 3-5 years of experience in Power BI, Tableau, Google Analytics 4 - Additional Experience Desired: Between 3-5 years of experience in data analysis and reporting, Consumer Packaged Goods (CPG) industry preferred. - Proven track record of working with top-tier B2C brands and digital marketing platforms. Strong curiosity and learning mindset, with demonstrated interest in emerging AI technologies, including generative AI, AI agents, and agentic workflows. Ability to identify practical applications of AI within marketing analytics and translate experimentation into measurable business value. - Computer Skills Desired: Knowledge of Excel, R and SQL; familiarity with business intelligence tools (e.g. Tableau, SAS) - Preferred Certifications: Google Analytics 4, Google Tag Manager - Additional Knowledge or Skills to be Successful in this role: Proven track record of working with top-tier B2C brands and digital marketing platforms. Monster Energy provides competitive total compensation. The estimated annual salary range for this position is listed below. Actual compensation may vary based on skills, qualifications, experience, and work location. Pay Range $103,275—$125,000 USD For United States applicants: Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the [Know Your Rights](https://www.eeoc.gov/poster) notice from the Department of Labor. Read our privacy policy here: [Privacy Policy](https://www.monsterenergy.com/en-us/privacy-policy/)