International Events Activation Manager

Job description

Who We’re Looking For: Therabody is looking for an International Events Activation Manager to own our event execution across the UK, Germany, Spain, and France, with additional planning support for Australia and Canada. This is not a role for someone who manages events from behind a laptop - you'll be on the ground for setup, delivery, and teardown, trusted to run the event and everything that goes with it: the booth, the invites, the on-site brand experience, and the countless moving pieces in between. Reporting to the International Marketing Lead, you’ll work with local country teams to make sure every activation lands as part of the wider marketing plan, not as a standalone moment. From grassroots run club activations to full-scale trade show builds, you'll be the person who makes sure it happens, on the ground, on brand, and on time. Key Responsibilities Running Events Strategy and Execution Co-Lead the end-to-end planning, coordination, and delivery of Therabody's running events programme across the UK, Germany, Spain, and France, from local run club activations to major race-day activations. Support smaller-scale events in partnership with retailers and distributors across the four key regions, helping bring local activations to life alongside our commercial partners. Own the full lifecycle of each event: pre-event planning and logistics, on-site setup and brand presence, and post-event reporting and analysis. Be physically present and hands-on for setup, delivery, and breakdown - this is an on-the-ground role, not a remote coordination role. Travel regularly to event locations across the above markets, including managing deliveries, stock, and setup where needed. Brand and Marketing Integration Keep Therabody on-brand across every channel an event touches, from the booth and invites to social content and local activations. Work closely with the social team to ensure events are captured and amplified in the moment Work across country leads in each market to make sure events are fully integrated into the wider local marketing plan, not run in isolation. Act as a brand guardian on-site, making real-time judgment calls to protect brand consistency and quality under pressure. International Event Planning Support Provide planning support for Therabody's event activity in Australia and Canada, including strategic input, coordination with local teams, and logistics planning (execution led locally). Act as the connective link between global event strategy and regional delivery, ensuring consistency of brand and approach across markets. Activation Opportunities and Brand Engagement Design and deliver impactful co-branded experiences with strategic partners and influencers to build brand advocacy and visibility, including support for Therabody product launches. Manage logistics, budgets, and timelines for all activation opportunities, ensuring smooth execution and measurable outcomes. Manage Therabody's event and demo product stock in the London office, including receiving deliveries and ensuring devices are up to date and available for activations. Order and manage all FOC (free-of-charge) product for events, activations, and partner gifting, keeping accurate records of stock allocation and usage. Trade Shows and Conferences Co-lead Therabody's presence at major trade shows and conferences, managing booth design, logistics, staffing, and branding, delivered hands-on rather than from a distance. Develop and implement strategies to maximise ROI from participation, with a focus on lead generation, brand impact, and strategic networking. Support the execution of Therabody's International Distributor Conference.Describe the specific responsibilities and job functions of the role Qualifications Someone who can plan and deliver - comfortable with the physical, hands-on reality of building and running events. Proven experience managing events end-to-end. Strong instinct for brand, with the judgment to keep things on-brand across every channel an event touches, in the moment and under pressure. Strong budget and logistics management skills. Excellent stakeholder management, with experience coordinating across country teams, local marketing plans, and retail or distribution partners. Willingness and ability to travel frequently and internationally. Experience in health, wellness, or sport is a nice-to-have, not a requirement. A personal interest in wellness, tech, or beauty would be a bonus. Working Arrangements This role requires 3 days a week in the London office as standard. Flexibility beyond this is required when the role demands it, including for deliveries, event travel, and weekend event coverage. Who We Are: Therabody® is the wellness tech leader with a mission to inspire and enable every body to feel, perform and look their best. Therabody’s product ecosystem includes category-creating innovations in wellness, performance and beauty products, proprietary software and digital content. Not only is it part of our brand ethos to help others, but we are also defining the cutting edge of wellness technology while winning accolades such as Fast Company’s Brands That Matter, Oprah's Favorite Things and the TIME Best Inventions 2025 award. We’re committed to continuous innovation and surround ourselves with specialists, thought leaders, and experts - inside and outside of the office. If you thrive in creative environments, are concerned with big, innovative ideas, love to collaborate, have an entrepreneurial spirit, and are driven to succeed, get in touch with us. Together we can push the limits of what can be achieved for everybody.