[Job-30877] Content Analyst Senior

Job description

At CI&T, we help large enterprises transform the potential of AI into real business impact with AI Deployment, AI-native execution, and tech-integrated business solutions. With 30 years of experience in technological transformation, we accelerate innovation with expertise in Agentic SDLC, Application modernization, Data & AI, Martech and Business strategy. We are 8,000 CI&Ters across more than 25 countries, collaborating to build solutions with real impact. AI is already part of how we work, evolve, and innovate every day. **Role Overview** The Senior Content Analyst will build and manage CI&T’s North American content operations ecosystem. This hands-on role oversees CMS governance, content repositories, metadata and taxonomy, SEO and Generative Engine Optimization (GEO), content lifecycle management, and AI-enabled workflows. The goal is to make content searchable, reusable, discoverable, and optimized for both search engines and AI-powered platforms. **Key Responsibilities** **Content Operations and CMS** Build and maintain centralized content and proof-point repositories. Establish metadata, taxonomy, tagging, naming, and version-control standards. Manage content organization, localization, refresh, archiving, and retirement. Coordinate website publishing and ensure content meets brand, accessibility, metadata, and quality standards. Improve CMS workflows and resolve publishing or governance issues across teams. **SEO and GEO** Lead North America SEO and GEO governance. Apply on-page SEO, structured content, internal linking, metadata, and keyword best practices. Support structured data, schemas, topic clusters, FAQs, and entity-based content. Conduct keyword, competitor, search-intent, and content-gap research. Monitor discoverability and recommend content improvements. **AI-Enabled Content Operations** Design, test, and maintain AI-assisted and agentic content workflows. Use AI for research, drafting, editing, optimization, repurposing, tagging, summarization, and quality assurance. Build reusable prompts, workflow templates, and human-review processes. Evaluate AI-generated content for accuracy, quality, originality, brand alignment, and source use. Establish AI governance, safeguards, and documentation. Track improvements in content quality, speed, reuse, and efficiency. **Performance and Optimization** Measure content performance, freshness, reuse, search visibility, and repository effectiveness. Identify content to update, consolidate, repurpose, or retire. Develop reports and dashboards for content operations, SEO/GEO, and AI adoption. Track metrics such as time to publish, content reuse, search success, AI-assisted production, and cycle-time reduction. **Required Qualifications** High-level English proficiency and the ability to communicate clearly with North American and global teams. 4–6 years of experience in content operations, digital marketing, SEO, content management, marketing operations, or a related field. Experience in B2B, technology, consulting, professional services, or enterprise marketing. Hands-on experience with CMS platforms, SEO, content repositories, metadata, taxonomy, and lifecycle management. Working knowledge of GEO, AI search visibility, structured content, and emerging discovery practices. Practical experience using generative AI and building multi-step workflows, automations, agents, or prompt-based systems. Strong understanding of content governance, quality assurance, version control, and human review of AI-generated content. Strong organizational, documentation, communication, and process-development skills. Ability to work independently across teams, regions, and time zones.