Jr. Digital Marketing Specialist

Job description

## **About the Role** WebFX is seeking an entry-level candidate for our Marketing team! Our ideal candidate has a bachelor's degree (or will soon have one!), a track record of strong academics, and is excited about all things marketing and client relationship-building. Related experience is awesome to have, but never required - we'll train you on everything you need to know. ## **The Qualifications: Who You Are** **Education:** - A Bachelor's Degree: All majors welcome! - GPA: 3.4 or above *(Upcoming grads are encouraged to apply - we interview and hire up to a year in advance!)* **Suggested Experience and Skills:** - Prior experience working, in any field (for example: a part-time job, summer job, internship, etc) - Strong verbal and written communication skills - Customer service experience (in any industry) - Presentation skills - Analytical and research skills - Digital marketing experience (a bonus!) - Copywriting for the web experience (a bonus!) **Tools/Technical Skills:** *(Not required, but awesome to have!)* - Excel/Google Suite - Google Analytics - Basic HTML - Familiarity with using AI tools **Qualities and Traits:** - You're interested in the web, and like keeping up with new technology - You're professional, dependable, and self-motivated - You take pride in your work and always strive for high-quality results - You work with urgency and enjoy getting things done - You're proactive when it comes to solving problems - You're a lifelong learner, and are always looking to stretch and grow your skills - You love thinking both creatively and analytically, and love using data to make decisions *Don't stress if you don't have every experience listed - we hire for soft skills, and believe hard skills can be trained. If the job responsibilities sound interesting, and these traits sound like you, then we want to hear from you!* ## **The Job Responsibilities: What You'll Learn to Do** **Communicate with Clients** *(About 40% of your day)* - Serve as the direct point of contact for a dedicated list of clients, providing them with industry advice and recommendations to help them achieve their goals - Build long-lasting relationships with your clients based on trust and rapport, and work to maintain our world-class retention rate **Plan and Execute Digital Marketing Strategies** *(About 35% of your day)* - Create and execute data-driven SEO and AI Search Visibility strategies and optimizations for your clients - Build and manage PPC (think Google Ads!) campaigns and work to achieve positive results for clients - Plan content strategy and build outlines for our team of copywriters - Manage the planning and execution of CRO projects, and recommend CRO best practices for clients - Perform light editing in the backend of client websites to correct errors and implement content **Analyze Marketing Campaign Data** *(About 15% of your day)* - Analyze campaign performance data (In Google Analytics and RevenueCloudFX) and prepare monthly reports - Interpret web analytics, demographic data, market research, and buyer behaviors, and update strategies based on findings **Perform Marketing Research and Testing** *(About 10% of your day)* - Conduct industry research such as competitor analysis and keyword research - Perform A/B, website usability, and conversion rate testing to determine what works best for your client, and provide recommendations accordingly ## **The Benefits: What You'll Get** **Comprehensive, On-the-Job Training and Career Development** - Initial "career kickstart" training to learn foundational hard skills over the first few months on the job - Ongoing advanced training sessions from industry experts as you progress further in your role - Regular team Lunch-and-Learns in our on-site training amenities **Career Growth and Upward Progression Paths** - All our Jr-level roles represent the first step on an upward promotional path within WebFX - Merit-based promotions are abundant for new team members who meet or exceed performance metrics - Regular 1-on-1 check-ins with a manager to support career growth **Potential promotional path for Jr. Digital Marketing Specialist:** - *Digital Marketing Specialist* - *Digital Marketing Analyst* - *Digital Marketing Consultant* - *Lead Internet Marketing Consultant* - *Sr. Internet Marketing Consultant* **In-Person Experience Alongside Our Team of Industry Experts** - This position is based fully on-site at [our Lancaster, PA office](https://www.webfx.com/about/offices/lancaster/), with opportunities for this to evolve as Fxers advance in their career tenure. **Compensation** - $50,000 - $53,000 (potentially higher based on work experience)