Junior Digital Marketing Specialist

Job description

EMAIL MARKETING In this role, you'll support the planning, development, and scheduling of email campaigns in Bloomreach, helping deliver product launches, sports moments, and brand activations. The position will also involve assisting with audience segmentation and targeting to enhance campaign relevance and engagement. You'll help maintain and develop the email marketing calendar, coordinate newsletter content with internal project owners, and support the setup and optimization of automated CRM and email workflows. Monitoring campaign performance and contributing insights to improve future campaigns will also form part of your responsibilities. SOCIAL MEDIA You'll support the planning, scheduling, and publishing of content through Sprinklr across Red Bull Shop and project-specific channels, including Instagram, TikTok, Facebook, and other relevant platforms. The role will also include assisting with campaign activations related to product launches, team moments, and events. Staying up to date with platform trends, algorithm changes, and emerging best practices will be essential. In addition, you'll track and report on performance metrics across channels while identifying opportunities to increase reach, engagement, and conversion. CONTENT IDEATION AND PRODUCTION As part of the role, you'll contribute social-first content ideas for product launches, events, and sports moments, while supporting the development of content briefs for internal creative and post-production teams. Collaboration with external creatives will be key to bringing campaign concepts to life and ensuring that all content meets brand guidelines and platform best practices. You'll take an active role in social content productions, helping coordinate internal stakeholders, external creatives, and post-production teams to deliver high-performing content. When required, you'll represent the Red Bull Shop team on-site at content productions and events. Degree in Marketing, Communications, Business, or a related field. Fluent in English (written and spoken). Interest in digital marketing, CRM, social media, and sports and fan culture. Solid understanding of the social media landscape and its content formats. Creative eye for engaging content, with the ability to support the development of clear and strong briefs. Organised, detail-oriented, and comfortable managing multiple projects at once. Analytical mindset – you're curious about what the numbers mean and how campaign performance can be improved. Due to legal reasons, we are obliged to disclose the minimum salary according to the collective agreement for this position, which is €2.334 gross per month. However, our attractive compensation package is based on market-oriented salaries and is therefore significantly above the stated minimum salary. As an employer, we value diversity and support people in developing their potential and strengths, realizing their ideas and seizing opportunities. We believe passionately that employing a diverse workforce is central to our success. We welcome applications from all members of society irrespective of age, skin colour, religion, gender, sexual orientation or origin. Are you ready to join the Red Bull Shop Marketing Team and help drive fanwear sales? Then this is for you! You’ll support campaigns across social media and email, helping to increase engagement, brand awareness, and sales for Red Bull sports teams and events. This hands-on junior role offers real responsibility and room to grow. You’ll contribute ideas, manage content calendars, brief creatives, and analyze performance data while gradually taking ownership of campaigns and productions.