Junior Publisher Development Manager (Africa & Middle East)

Job description

**About Kawarizmi** We don’t just monetize traffic; we turn it into Cultural Capital. Kawarizmi is the leading ''Culture-First'' monetization partner dedicated to the Maghreb and African Diaspora. In a market where generalist platforms see ''exotic readers'' and undervalue specific audiences, we see high-value targets. We act as the bridge between premium publishers and digital-exclusive advertisers (Banks, Airlines, Telcos) targeting the region. - **Your Job** - Your core mission is to drive Kawarizmi's growth in the African and Middle Eastern markets. - You will be the ''Hunter'' acquiring small to medium-sized web publishers and creators, but also the ''Farmer'' helping them realize the true value of their audience through strategic advisory. **1.** **Drive Publisher Acquisition (The Hunter)** - **Target Strategically:** Map the digital landscape to identify high-potential web publishers and creators in the Maghreb and West Africa. - **Outreach & Pitch:** Manage the full sales cycle from cold outreach to closing. You will pitch our ''first look'' ; opportunity and explain why our RPM beats the competition. - **Build Trust:** Effectively demonstrate our value proposition to publishers who are tired of being undervalued by Google & consort. **2. Master the Tech (The Operator)** - **Optimization:** You aren't just selling; you understand the product. You will use tools like Google Ad Manager (GAM) to help onboard partners, ensuring their ad units and formats are optimized for our demand. - **Master the Metrics:** You will dive deep into the data. You are responsible for monitoring and optimizing key performance indicators RPM (Revenue Per Mille): Your north star. You will implement strategies to increase the overall revenue per 1,000 page views - **Seamless Handover:** Work closely with technical teams to ensure scripts and line items are implemented correctly and tags are live within our promised 48-hour window. **3. Nurture & Upsell (The Advisor)** - **Be the Strategic Partner:** You are not just a vendor; you are their monetization consultant. You will manage the day-to-day relationship, ensuring publisher satisfaction and retention. - **Yield Advisory:** Analyze publisher inventory to recommend layout changes, density improvements, or viewability hacks that increase their revenue without hurting UX. - **Upsell Strategy:** Identify opportunities to expand the partnership. This includes convincing publishers to adopt high-impact formats (Interstitials, Video), implementing Header Bidding, or granting Kawarizmi exclusive access to premium inventory. **4. Analyze & Grow (The Strategist)** - **Monitor Performance:** Track campaign outcomes and publisher yield (RPM). Use data to spot trends in African traffic and suggest optimizations. Be the Voice of the Market: Provide actionable feedback from the field to help us refine our commercial strategy for the region. - **Your Profile** - **Experience:** 1-3 years of experience in AdTech, Digital Publishing, or B2B Sales. You have a track record of "hunting" and closing deals, but you also know how to maintain a client portfolio. - **Ad Ops Fundamentals:** Practical experience with Google Ad Manager (GAM) or SSPs is a plus. You must possess strong theoretical knowledge of the ad-tech stack: you know what a Line Item, a Creative, and a Key-Value pair are, and you understand how to track Publisher KPIs. - **Language:** Native/Fluent French and professional English. Arabic is a strong plus. - **Mindset:** You have a ''Builder'' mentality. You are comfortable with cold calling, persistent follow-ups, and negotiation. - **Analytical:** You are comfortable with Excel and data. You don't guess; you verify. Your Mindset to Share Our Adventure - **Impact Driven:** You want to move things forward. Hearing ''we've always done it this way'' makes you uncomfortable. You believe progress comes from questioning the status quo. - **Pragmatic Solver:** You solve problems analytically. You understand the 80/20 (Pareto) principle and focus on high-impact actions. - **Agile:** You are looking for a fast-moving environment (Startup/Scale-up pace) where agility is an asset, not a buzzword. - **Curious Learner:** You have the humility to listen, learn, and challenge yourself to improve daily. - **Benefits & Work Environment :** - **Dynamic Culture:** We embrace a flexible environment. We care about output, not hours in a chair. - **Talent Growth:** We provide robust career development. You will learn the ins and outs of Programmatic Advertising, Header Bidding, and Yield Management from experts. - **Competitive Package:** A salary that respects your competence, plus a commission structure based on the publisher's success. - **Tech-Savvy Ecosystem:** We use the latest tools (Gemini Pro, Supermetrics, Zoho Pro…) to keep operations seamless. No red tape, just results. - **Close-Knit Team:** Be part of a united team where collaboration and mutual support drive our collective success **Ready to take the wheel? Apply now and help us build the future of African digital media.**