KA Manager, Meituan O2O

Job description

Job Description 1. O2O平台全链路管理（从渠道发展到整合营销）：根据渠道和品牌发展战略，制定并优化O2O 渠道拓展策略，包括线上平台和线下门店整合，与营销团队协作形成站内外整合营销方案，提升品牌全渠道覆盖率、市场占有率，推进新品、新客。 2. 伙伴关系管理：与平台、第三方服务提供商和线下零售商建立并维护牢固的关系。协调和解决合作过程中的问题，确保合作项目的顺利实施。 3. 平台分析与洞察：利用平台后台数据，进行市场趋势、竞争对手分析、消费者行为研究，为品牌提供有价值的见解和战略建议，支持精准定位和产品创新 4. 跨部门和前线销售沟通和管理：与大区、跨部门形成充分互动，影响前线上翻、对新供给等的理解和开发，包括培训、评估和激励方案建议等，为组织培养高效和专业的团队文化。 1. 学士学位 2. 8年以上工作经验 3. 新零售平台或电子商务/O2O 运营和营销背景 4. 有成熟的客户服务/销售经验 5. 对业务数据敏感 No Relocation support available Business Unit Summary Mondelēz International entered the China market in 1984. Headquartered in Shanghai, Mondelēz Greater China is a leading company in the snacks business, including biscuits, Chocolate, candy & gum, and beverages. With over 4,000 employees, Mondelēz has established manufacturing plants in East, South and North China as well as a Global Biscuit R&D Technical Center in Suzhou. The Chinese name Yi Zi (亿滋) represents the company’s vision to bring an abundance of deliciousness to consumers. Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. Job Type Regular Account Management Sales